2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B02 Drinks
NN
DIAGEO / GUINNESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
SS
DIAGEO / GUINNESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
THE BUBBLY FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
THE FRESH FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
THE COOL FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
B03 Fast Moving Consumer Goods
FETCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BEG
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SCRATCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I HATE BROCOLLI
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MY TEDDY BEAR
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I WANT MY ICE CREAM BACK
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FEET
NASMED / COSMETICS
TBWA\ISTANBUL TURKEY
B04 Durable Consumer Goods
METALHEAD OVERBOARD
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WORKMAN ON THE MOON
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TRUCK IN THE SKY
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MISSING AIRPLANE
X-CITE ALGHANIM / WANSA WATERPROOF LED TORCH
IMPACT & ECHO BBDO Kuwait City KUWAIT
MISSING SUBMARINE
X-CITE ALGHANIM / WANSA WATERPROOF LED TORCH
IMPACT & ECHO BBDO Kuwait City KUWAIT
MISSING TERRORIST
X-CITE ALGHANIM / WANSA WATERPROOF LED TORCH
IMPACT & ECHO BBDO Kuwait City KUWAIT
LAZY GUM
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
AGED WAX
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
BURIED THREAD
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
SUNGLASSES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
RING
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
DIEGO
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
JIMI
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
VINCENT
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
FROST
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
DROUGHT
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
SINKHOLE
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
FLOODS
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
COIN
NISSAN / SELF-HEALING PAINT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KEY
NISSAN / SELF-HEALING PAINT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NAIL
NISSAN / SELF-HEALING PAINT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BACK HOME
MERCEDES / MERCEDES SL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MOVIE DATE
MERCEDES / MERCEDES SL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SISTER'S WEDDING
MERCEDES / MERCEDES SL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CAMEL SAVES CAMEL
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GOAT SAVES GOAT
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WILD DOG SAVES WILD DOG
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
HAPPINESS
MERCEDES / MERCEDES G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
IGNORANT
MERCEDES / MERCEDES G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
PILOT
MERCEDES / MERCEDES G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DOG
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
TREE
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List