2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A13 Public Health & Safety
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A14 Public Sector & Awareness Messages
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
SCANAD KENYA Nairobi KENYA
Short List
A15 Charities & Appeals
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B01 Food
LIFELESS
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
ANGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
CROC
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHARK
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B04 Durable Consumer Goods
SUNGLASSES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
B05 Cars & Automotive Products & Services
YOUR BABY IS UGLY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
Short List
DOG
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
TREE
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
KID
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FLOODS
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B07 Travel, Transport & Leisure
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DIVING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B09 Financial Products & Services
OPEN HELMETS - WOMAN
JORDAN INSURANCE COMPANY / BIKER SAFETY
Y&R AMMAN JORDAN
Short List
OPEN HELMETS - BALD
JORDAN INSURANCE COMPANY / BIKER SAFETY
Y&R AMMAN JORDAN
Short List
B11 Commercial Public Services
YOGA
BATELCO / SIMSIM PREPAID
FP7/BAH Manama BAHRAIN
Short List
PAINTER
BATELCO / SIMSIM PREPAID
FP7/BAH Manama BAHRAIN
Short List
ALWAYS ON GUARD
ETISALAT / SECURITY CAMERA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
RATRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
ANTRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
COCKRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
B13 Public Health & Safety
BAG
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
SHOES
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B14 Public Sector & Awareness Messages
THE LEARNED MAN
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
Short List
PARLIAMENT
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
SCIENCE
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
TECHNOLOGY
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
B15 Charities & Appeals
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
SCANAD KENYA Nairobi KENYA
Short List
C04 Ambient Experiential & Immersive Digital
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
D01 Use of Adapted Billboards / Posters
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
Short List
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
D02 Use of Ambient Outdoor
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E01 Non-Standard Indoor Advertising
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
E02 Small Scale Special Solutions
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Gold
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
E03 Special Build
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
Short List
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
E05 Interactive Outdoor Experiences
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
Short List
F01 Integrated Campaign Led by Outdoor
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List