2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
B11 Commercial Public Services
INDIA
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
D02 Use of Ambient Outdoor
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
E05 Interactive Outdoor Experiences
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
A14 Public Sector & Awareness Messages
24/24/10452
LEBANESE ARMY / LEBANESE ARMY DAY
PHENOMENA Beirut LEBANON
E02 Small Scale Special Solutions
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
ARAB SAFETY WEEK
FUCHS SUDAN / LUBRICANT
CREATIVE GORILLA Khartoum SUDAN
B05 Cars & Automotive Products & Services
WOMEN HAVE IT EASY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
E06 Transit
QUEST BUS CAMPAIGN
QUEST ARABIYA / QUEST ARABIYA TV CHANNEL
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
B02 Drinks
IRIS
IZHIMAN MILLS / TURKISH COFFEE
J. WALTER THOMPSON JORDAN Amman JORDAN
C01 Digital Billboards / Posters
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
THE SLEEPER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
B10 Business Products & Services
SHARPER ARROWS
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A05 Cars & Automotive Products & Services
GORILLA & FROG
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
B03 Fast Moving Consumer Goods
FEET
NASMED / COSMETICS
TBWA\ISTANBUL TURKEY
B09 Financial Products & Services
OPEN HELMETS - WOMAN
JORDAN INSURANCE COMPANY / BIKER SAFETY
Y&R AMMAN JORDAN
Short List
F01 Integrated Campaign Led by Outdoor
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B14 Public Sector & Awareness Messages
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
C04 Ambient Experiential & Immersive Digital
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
C03 Ambient Use of Digital Technology
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B01 Food
LIFELESS
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
D03 Use of Digital Outdoor
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
A03 Fast Moving Consumer Goods
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
A11 Commercial Public Services
MADE FOR GAMERS
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A13 Public Health & Safety
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A15 Charities & Appeals
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B15 Charities & Appeals
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B08 Media & Publications
#WOMENOFCHANGE POSTERS MUNA
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
B12 Corporate Image & Sponsorship
THE TILTED POSTER
DUBAI HOLDING / SKYRUN
NOMADS Dubai UNITED ARAB EMIRATES
A12 Corporate Image & Sponsorship
THE TILTED POSTER
DUBAI HOLDING / SKYRUN
NOMADS Dubai UNITED ARAB EMIRATES
B07 Travel, Transport & Leisure
BEETLE
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
A01 Food
THE NO DISTRACTIONS BILLBOARD
McDONALD'S / RAMADAN
FP7/DXB Dubai UNITED ARAB EMIRATES
E03 Special Build
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
E01 Non-Standard Indoor Advertising
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
B04 Durable Consumer Goods
SUNGLASSES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
A02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B13 Public Health & Safety
BAG
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
SHOES
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
A02 Drinks
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B04 Durable Consumer Goods
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
B07 Travel, Transport & Leisure
DOGS
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
D03 Use of Digital Outdoor
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
B08 Media & Publications
#WOMENOFCHANGE POSTERS LINA
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A15 Charities & Appeals
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A13 Public Health & Safety
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B15 Charities & Appeals
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A11 Commercial Public Services
ROAM COMFORTABLY
SAUDI TELECOM COMPANY / ROAMING
J. WALTER THOMPSON RIYADH SAUDI ARABIA
C01 Digital Billboards / Posters
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR