2017 Winners & Shortlists

• B11 Commercial Public Services
• INDIA
  RENNA MOBILE / TELECOMMUNICATION
  FP7/MCT Muscat
  OMAN

• D02 Use of Ambient Outdoor
• BONUX FRESHNESS BOOTH
  PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
  LEO BURNETT BEIRUT
  LEBANON

• E05 Interactive Outdoor Experiences
• BONUX FRESHNESS BOOTH
  PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
  LEO BURNETT BEIRUT
  LEBANON

• A14 Public Sector & Awareness Messages
• 24/24/10452
  LEBANESE ARMY / LEBANESE ARMY DAY
  PHENOMENA Beirut
  LEBANON

• E02 Small Scale Special Solutions
• WATER SNACKS
  RAYYAN WATER / RAYYAN WATER
  Y&R DUBAI
  UNITED ARAB EMIRATES

• D01 Use of Adapted Billboards / Posters
• ARAB SAFETY WEEK
  FUCHS SUDAN / LUBRICANT
  CREATIVE GORILLA Khartoum
  SUDAN

• B05 Cars & Automotive Products & Services
• WOMEN HAVE IT EASY
  HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
  IMPACT & ECHO BBDO Kuwait City
  KUWAIT

• E06 Transit
• QUEST BUS CAMPAIGN
  QUEST ARABIYA / QUEST ARABIYA TV CHANNEL
  ALL ABOUT BRANDS Abu Dhabi
  UNITED ARAB EMIRATES

• B02 Drinks
• IRIS
  IZHIMAN MILLS / TURKISH COFFEE
  J. WALTER THOMPSON JORDAN Amman
  JORDAN

• C01 Digital Billboards / Posters
• REAWAKEN YOUR FRAGRANCE RITUAL
  GHAWALI / GHAWALI LAUNCH CAMPAIGN
  HAVAS Dubai
  UNITED ARAB EMIRATES

• A04 Durable Consumer Goods
• THE SLEEPER
  ZOD SECURITY / SECURITY CAMERAS
  IMPACT BBDO Beirut
  LEBANON

• B10 Business Products & Services
• SHARPER ARROWS
  PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
  PUBLICIS MIDDLE EAST Dubai
  UNITED ARAB EMIRATES

• A05 Cars & Automotive Products & Services
• GORILLA & FROG
  LAND ROVER / AUTOMOBILE
  TBWA\ISTANBUL
  TURKEY

• B03 Fast Moving Consumer Goods
• FEET
  NASMED / COSMETICS
  TBWA\ISTANBUL
  TURKEY

• B09 Financial Products & Services
• OPEN HELMETS - WOMAN
  JORDAN INSURANCE COMPANY / BIKER SAFETY
  Y&R AMMAN
  JORDAN
  Short List

• F01 Integrated Campaign Led by Outdoor
• HUMAN CROSSING
  VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• A06 Retail, e-Commerce, Restaurants & Fast Food Chains
• CANNED SOUP
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• B14 Public Sector & Awareness Messages
• BREAST CANCER
  IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• C04 Ambient Experiential & Immersive Digital
• TRAFFIC GAAYE
  VIDEOCON MOBILE / VIDEOCON MOBILE
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Short List

• C03 Ambient Use of Digital Technology
• LIPTON FIT CART
  UNILEVER / LIPTON GREEN TEA FIT CART
  WUNDERMAN DUBAI
  UNITED ARAB EMIRATES

• B01 Food
• LIFELESS
  MARS / SNICKERS
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• D03 Use of Digital Outdoor
• A PRICELESS DELIVERY
  MASTERCARD / PRICELESS CAUSES
  FP7/DXB Dubai
  UNITED ARAB EMIRATES

• A03 Fast Moving Consumer Goods
• REAWAKEN YOUR FRAGRANCE RITUAL
  GHAWALI / GHAWALI LAUNCH CAMPAIGN
  HAVAS Dubai
  UNITED ARAB EMIRATES

• A11 Commercial Public Services
• MADE FOR GAMERS
  SAUDI TELECOM COMPANY / BROADBAND
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• A13 Public Health & Safety
• DOG
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• A15 Charities & Appeals
• LOST / REGAINED
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B15 Charities & Appeals
• LOST / REGAINED
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B08 Media & Publications
• #WOMENOFCHANGE POSTERS MUNA
  NESTLÉ / MAGGI
  PUBLICIS MIDDLE EAST Dubai
  UNITED ARAB EMIRATES

• B12 Corporate Image & Sponsorship
• THE TILTED POSTER
  DUBAI HOLDING / SKYRUN
  NOMADS Dubai
  UNITED ARAB EMIRATES

• A12 Corporate Image & Sponsorship
• THE TILTED POSTER
  DUBAI HOLDING / SKYRUN
  NOMADS Dubai
  UNITED ARAB EMIRATES

• B07 Travel, Transport & Leisure
• BEETLE
  LE MARRAKECH / CASINO
  J. WALTER THOMPSON Casablanca
  MOROCCO

• A01 Food
• THE NO DISTRACTIONS BILLBOARD
  McDONALD'S / RAMADAN
  FP7/DXB Dubai
  UNITED ARAB EMIRATES

• E03 Special Build
• HUMAN CROSSING
  VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Bronze

• E01 Non-Standard Indoor Advertising
• ONE-DROP BOTTLE
  PRIL / DISHWASHING LIQUID
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Gold

• B04 Durable Consumer Goods
• SUNGLASSES
  THE CARTEL / THE CARTEL
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Grand Prix

• B06 Retail, e-Commerce, Restaurants & Fast Food Chains
• CANNED SOUP
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver

• A02 Drinks
• AQUATIC
  COCA-COLA MIDDLE EAST / COKE LIFE
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver

• B13 Public Health & Safety
• BAG
  VOLVO / SEAT BELTS
  MEMAC OGILVY & MATHER Doha
  QATAR
  Silver
• SHOES
  VOLVO / SEAT BELTS
  MEMAC OGILVY & MATHER Doha
  QATAR
  Silver

• B06 Retail, e-Commerce, Restaurants & Fast Food Chains
• 70'S STAR
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver

• A02 Drinks
• CONIFEROUS
  COCA-COLA MIDDLE EAST / COKE LIFE
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver

• B04 Durable Consumer Goods
• BAG
  THE CARTEL / THE CARTEL
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Grand Prix

• B07 Travel, Transport & Leisure
• DOGS
  LE MARRAKECH / CASINO
  J. WALTER THOMPSON Casablanca
  MOROCCO

• D03 Use of Digital Outdoor
• THE SMART BUS
  BATELCO / THE SMART BUS
  FP7/BAH Manama
  BAHRAIN

• B08 Media & Publications
• #WOMENOFCHANGE POSTERS LINA
  NESTLÉ / MAGGI
  PUBLICIS MIDDLE EAST Dubai
  UNITED ARAB EMIRATES

• A15 Charities & Appeals
• IN NEED / FULFILLED
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• A13 Public Health & Safety
• RABBIT
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• B15 Charities & Appeals
• IN NEED / FULFILLED
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• A11 Commercial Public Services
• ROAM COMFORTABLY
  SAUDI TELECOM COMPANY / ROAMING
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• C01 Digital Billboards / Posters
• ROAD LETTERS
  TOUCH BY ZAIN / ROAD SAFETY AWARENESS
  J. WALTER THOMPSON Doha
  QATAR