2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
D02 Use of Ambient Outdoor
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
HERE & THERE
FEDEX EXPRESS / EXPRESS SHIPPING SERVICE
BOLD AGENCY Riyadh SAUDI ARABIA
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
5 YEAR PLAN AND AD GOVERNMENT GOLDEN JUBILEE
GSEC / GOVERNMENT
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
D03 Use of Digital Outdoor
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
E01 Non-Standard Indoor Advertising
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
FACE BLINDNESS
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
IKEA SMART STORAGE SOLUTIONS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
E02 Small Scale Special Solutions
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA
KAIRO Cairo EGYPT
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Gold
BIDAYA BIRDHOUSE
BIDAYA HOME FINANCE / HOME FINANCE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
FRAKTA COLLECTION
IKEA - SAUDI ARABIA / FRAKTA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
E03 Special Build
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
Short List
EXTRA STRONG
LIPTON / EXTRA STRONG TEA
UNILEVER Dubai UNITED ARAB EMIRATES
UNLEASHED
INFINITI Q50 / AUTOMOTIVE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
INFINITE COLORS
AL-JAZEERA PAINTS / PAINTS
AL JAZEERA PAINTS Riyadh SAUDI ARABIA
E04 Live Advertising & Events
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE
Y&R DUBAI UNITED ARAB EMIRATES
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
E05 Interactive Outdoor Experiences
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
MIRROR FOR GOOD
TARSHEED / WATER CONSERVATION AWARENESS
MEMAC OGILVY & MATHER Doha QATAR
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
FLOATING SEAFOOD
FISHMANIA RESTAURANT / FISHMANIA RESTAURANT
FP7/BAH Manama BAHRAIN
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
SAUDI NATIONAL HEROS
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
Short List
E06 Transit
QUEST BUS CAMPAIGN
QUEST ARABIYA / QUEST ARABIYA TV CHANNEL
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
F01 Integrated Campaign Led by Outdoor
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES