2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
E02 Small Scale Special Solutions
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Gold
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B13 Public Health & Safety
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B07 Travel, Transport & Leisure
SWIMSUIT
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
B04 Durable Consumer Goods
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
B01 Food
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C04 Ambient Experiential & Immersive Digital
A REFRESHING (VIRTUAL) REALITY
MONDELÉZ INTERNATIONAL / TRIDENT
MEDIAVEST|SPARK Beirut LEBANON
A15 Charities & Appeals
SICK / CURED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A13 Public Health & Safety
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A11 Commercial Public Services
VICTORIAN ERA
SAUDI TELECOM COMPANY / RECHARGE CARDS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D01 Use of Adapted Billboards / Posters
BUPA BREAST CANCER AWARENESS
BUPA / HEALTHCARE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
E04 Live Advertising & Events
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B09 Financial Products & Services
I TEACH
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B03 Fast Moving Consumer Goods
I WANT MY ICE CREAM BACK
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Outdoor
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
E05 Interactive Outdoor Experiences
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA
E03 Special Build
EXTRA STRONG
LIPTON / EXTRA STRONG TEA
UNILEVER Dubai UNITED ARAB EMIRATES
A14 Public Sector & Awareness Messages
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
SCANAD KENYA Nairobi KENYA
Short List
B15 Charities & Appeals
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
SCANAD KENYA Nairobi KENYA
Short List
B02 Drinks
THE FRESH FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
D02 Use of Ambient Outdoor
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
E02 Small Scale Special Solutions
BIDAYA BIRDHOUSE
BIDAYA HOME FINANCE / HOME FINANCE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
B11 Commercial Public Services
GOAT
ASTER HOSPITAL / DEPARTMENT OF GASTROENTEROLOGY
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
RAGING BEAR
HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
B14 Public Sector & Awareness Messages
THE LEARNED MAN
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
FURIOUS GORILLA
HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
B11 Commercial Public Services
CHICKEN
ASTER HOSPITAL / DEPARTMENT OF GASTROENTEROLOGY
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
B02 Drinks
THE COOL FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
B15 Charities & Appeals
FAMINE
SOS CHILDREN'S VILLAGES / SOS CHILDREN'S VILLAGES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E03 Special Build
UNLEASHED
INFINITI Q50 / AUTOMOTIVE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E05 Interactive Outdoor Experiences
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
B14 Public Sector & Awareness Messages
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
D02 Use of Ambient Outdoor
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
E02 Small Scale Special Solutions
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
B03 Fast Moving Consumer Goods
FETCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B09 Financial Products & Services
SO WONDERFUL
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Outdoor
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A11 Commercial Public Services
NATIVE AMERICANS
SAUDI TELECOM COMPANY / RECHARGE CARDS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D01 Use of Adapted Billboards / Posters
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A14 Public Sector & Awareness Messages
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
C04 Ambient Experiential & Immersive Digital
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
B01 Food
CROC
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B07 Travel, Transport & Leisure
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B04 Durable Consumer Goods
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
A15 Charities & Appeals
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
E04 Live Advertising & Events
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
B13 Public Health & Safety
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze