2017 Winners & Shortlists

• E02 Small Scale Special Solutions
• FOOTNOTE FOR THE BREAST
  MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
  THE CLASSIC PARTNERSHIP ADVERTISING Dubai
  UNITED ARAB EMIRATES
  Gold

• B06 Retail, e-Commerce, Restaurants & Fast Food Chains
• BACK HAIR
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver
• LOVE HANDLES
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver

• B13 Public Health & Safety
• DOG
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Bronze

• B07 Travel, Transport & Leisure
• SWIMSUIT
  LE MARRAKECH / CASINO
  J. WALTER THOMPSON Casablanca
  MOROCCO

• B04 Durable Consumer Goods
• MAKE UP
  THE CARTEL / THE CARTEL
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Grand Prix

• B01 Food
• BEAR
  MARS / SNICKERS
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Bronze

• C04 Ambient Experiential & Immersive Digital
• A REFRESHING (VIRTUAL) REALITY
  MONDELÉZ INTERNATIONAL / TRIDENT
  MEDIAVEST|SPARK Beirut
  LEBANON

• A15 Charities & Appeals
• SICK / CURED
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• A13 Public Health & Safety
• FOX
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• A11 Commercial Public Services
• VICTORIAN ERA
  SAUDI TELECOM COMPANY / RECHARGE CARDS
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• D01 Use of Adapted Billboards / Posters
• BUPA BREAST CANCER AWARENESS
  BUPA / HEALTHCARE
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES

• E04 Live Advertising & Events
• TRAFFIC 'JAM'
  PEPSICO / 7UP
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B09 Financial Products & Services
• I TEACH
  VISA / VISA
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B03 Fast Moving Consumer Goods
• I WANT MY ICE CREAM BACK
  JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• F01 Integrated Campaign Led by Outdoor
• LEGALLY BRIDE
  KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
  LEO BURNETT BEIRUT
  LEBANON
  Short List

• E05 Interactive Outdoor Experiences
• OUR REAL PETROL
  ALMARAI / ALMARAI NATIONAL DAY
  LEO BURNETT Riyadh
  SAUDI ARABIA

• E03 Special Build
• EXTRA STRONG
  LIPTON / EXTRA STRONG TEA
  UNILEVER Dubai
  UNITED ARAB EMIRATES

• A14 Public Sector & Awareness Messages
• FOREST
  KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
  SCANAD KENYA Nairobi
  KENYA
  Short List

• B15 Charities & Appeals
• FOREST
  KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
  SCANAD KENYA Nairobi
  KENYA
  Short List

• B02 Drinks
• THE FRESH FEELING
  COCA-COLA / COCA-COLA MINI
  J. WALTER THOMPSON BEIRUT
  LEBANON

• D02 Use of Ambient Outdoor
• REWRITING RESPECT
  SASOL / REWRITING RESPECT
  MEMAC OGILVY & MATHER Doha
  QATAR

• E02 Small Scale Special Solutions
• BIDAYA BIRDHOUSE
  BIDAYA HOME FINANCE / HOME FINANCE
  THE CLASSIC PARTNERSHIP ADVERTISING Dubai
  UNITED ARAB EMIRATES

• B11 Commercial Public Services
• GOAT
  ASTER HOSPITAL / DEPARTMENT OF GASTROENTEROLOGY
  THE CLASSIC PARTNERSHIP ADVERTISING Dubai
  UNITED ARAB EMIRATES

• B05 Cars & Automotive Products & Services
• RAGING BEAR
  HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
  IMPACT & ECHO BBDO Kuwait City
  KUWAIT

• B14 Public Sector & Awareness Messages
• THE LEARNED MAN
  FACEBLIND.ORG / FACEBLIND.ORG
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Short List

• A06 Retail, e-Commerce, Restaurants & Fast Food Chains
• LOVE HANDLES
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
• THOUSAND DOLLARS
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• B05 Cars & Automotive Products & Services
• FURIOUS GORILLA
  HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
  IMPACT & ECHO BBDO Kuwait City
  KUWAIT

• B11 Commercial Public Services
• CHICKEN
  ASTER HOSPITAL / DEPARTMENT OF GASTROENTEROLOGY
  THE CLASSIC PARTNERSHIP ADVERTISING Dubai
  UNITED ARAB EMIRATES

• B02 Drinks
• THE COOL FEELING
  COCA-COLA / COCA-COLA MINI
  J. WALTER THOMPSON BEIRUT
  LEBANON

• B15 Charities & Appeals
• FAMINE
  SOS CHILDREN'S VILLAGES / SOS CHILDREN'S VILLAGES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• E03 Special Build
• UNLEASHED
  INFINITI Q50 / AUTOMOTIVE
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• E05 Interactive Outdoor Experiences
• BODY SHOP: TESTERS
  THE BODY SHOP / TOILETRIES
  THE CLASSIC PARTNERSHIP ADVERTISING Dubai
  UNITED ARAB EMIRATES

• B14 Public Sector & Awareness Messages
• ROAD LETTERS
  TOUCH BY ZAIN / ROAD SAFETY AWARENESS
  J. WALTER THOMPSON Doha
  QATAR

• D02 Use of Ambient Outdoor
• A JELLY POPPING EXPERIENCE
  MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
  MEDIAVEST|SPARK Beirut
  LEBANON

• E02 Small Scale Special Solutions
• YOUR JERSEY. YOUR FLAG.
  COCA-COLA / COKE RED
  FP7/CAI Cairo
  EGYPT

• B03 Fast Moving Consumer Goods
• FETCH
  MARS / PEDIGREE DENTASTIX
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B09 Financial Products & Services
• SO WONDERFUL
  VISA / VISA
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• F01 Integrated Campaign Led by Outdoor
• TREEHOUSE STORE
  WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• A11 Commercial Public Services
• NATIVE AMERICANS
  SAUDI TELECOM COMPANY / RECHARGE CARDS
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• D01 Use of Adapted Billboards / Posters
• MAKING SENSE OF DYSLEXIA
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• A14 Public Sector & Awareness Messages
• #BEATME
  UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
  BBDO PAKISTAN Lahore
  PAKISTAN

• C04 Ambient Experiential & Immersive Digital
• THE SMART BUS
  BATELCO / THE SMART BUS
  FP7/BAH Manama
  BAHRAIN

• B01 Food
• CROC
  MARS / SNICKERS
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Bronze

• B07 Travel, Transport & Leisure
• SURFING
  EMIRATES GROUP / DNATA TRAVEL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Bronze

• B04 Durable Consumer Goods
• SHOES
  THE CARTEL / THE CARTEL
  Y&R DUBAI
  UNITED ARAB EMIRATES
  Grand Prix

• A15 Charities & Appeals
• SUFFERING / HEALING
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Bronze

• E04 Live Advertising & Events
• THE AC VESTS
  EMIRATES NBD / BUSINESS BANKING
  FP7/DXB Dubai
  UNITED ARAB EMIRATES

• B13 Public Health & Safety
• RABBIT
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Bronze