2017 Winners & Shortlists

• C04 Ambient Experiential & Immersive Digital
• HUMAN KEYBOARD
  LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• B01 Food
• ANGRY
  MARS / SNICKERS
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• D01 Use of Adapted Billboards / Posters
• THE MONSOON BILLBOARD
  VARUNA PUMPS / VARUNA PUMPS
  TEAM/Y&R Dubai
  UNITED ARAB EMIRATES
  Short List

• B03 Fast Moving Consumer Goods
• I HATE BROCOLLI
  JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B09 Financial Products & Services
• OPEN HELMETS - BALD
  JORDAN INSURANCE COMPANY / BIKER SAFETY
  Y&R AMMAN
  JORDAN
  Short List

• A05 Cars & Automotive Products & Services
• HUSKY & BUNNY
  LAND ROVER / AUTOMOBILE
  TBWA\ISTANBUL
  TURKEY

• E06 Transit
• #THISISEGYPT INTERNATIONAL CAMPAIGN
  EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
  J. WALTER THOMPSON CAIRO
  EGYPT

• E03 Special Build
• THE SEA CEMETERY
  SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
  TBWA\ISTANBUL
  TURKEY

• B10 Business Products & Services
• NOT EVERYTHING
  PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
  PUBLICIS MIDDLE EAST Dubai
  UNITED ARAB EMIRATES

• A04 Durable Consumer Goods
• THE POOPER
  ZOD SECURITY / SECURITY CAMERAS
  IMPACT BBDO Beirut
  LEBANON

• B02 Drinks
• TREE
  IZHIMAN MILLS / TURKISH COFFEE
  J. WALTER THOMPSON JORDAN Amman
  JORDAN

• E05 Interactive Outdoor Experiences
• MIRROR FOR GOOD
  TARSHEED / WATER CONSERVATION AWARENESS
  MEMAC OGILVY & MATHER Doha
  QATAR

• E02 Small Scale Special Solutions
• WHAT PEOPLE SAY ABOUT US
  ZOOBA EATS / ZOOBA
  KAIRO Cairo
  EGYPT

• B05 Cars & Automotive Products & Services
• YOUR SISTER IS HOT
  HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
  IMPACT & ECHO BBDO Kuwait City
  KUWAIT

• B14 Public Sector & Awareness Messages
• GIRL WITH BLUE EYES
  FACEBLIND.ORG / FACEBLIND.ORG
  Y&R DUBAI
  UNITED ARAB EMIRATES

• E01 Non-Standard Indoor Advertising
• FACE BLINDNESS
  FACEBLIND.ORG / FACEBLIND.ORG
  Y&R DUBAI
  UNITED ARAB EMIRATES

• D02 Use of Ambient Outdoor
• HUMAN CROSSING
  VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Short List

• A06 Retail, e-Commerce, Restaurants & Fast Food Chains
• 70'S STAR
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• E04 Live Advertising & Events
• ALZHEIMER'S A NIGHT TO REMEMBER
  ALZHEIMER’S ASSOCIATION LEBANON / NGO
  MEMAC OGILVY & MATHER LEBANON Beirut
  LEBANON

• B11 Commercial Public Services
• PAKISTAN
  RENNA MOBILE / TELECOMMUNICATION
  FP7/MCT Muscat
  OMAN
• BANGLADESH
  RENNA MOBILE / TELECOMMUNICATION
  FP7/MCT Muscat
  OMAN

• A06 Retail, e-Commerce, Restaurants & Fast Food Chains
• BACK HAIR
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• B14 Public Sector & Awareness Messages
• HIS & HERS
  FACEBLIND.ORG / FACEBLIND.ORG
  Y&R DUBAI
  UNITED ARAB EMIRATES

• B05 Cars & Automotive Products & Services
• YOUR BABY IS UGLY
  HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
  IMPACT & ECHO BBDO Kuwait City
  KUWAIT
  Short List

• E04 Live Advertising & Events
• ICE CREAM INSURANCE
  MASHREQ BANK / MASHREQ INSURANCE
  Y&R DUBAI
  UNITED ARAB EMIRATES

• B02 Drinks
• THE BUBBLY FEELING
  COCA-COLA / COCA-COLA MINI
  J. WALTER THOMPSON BEIRUT
  LEBANON

• A04 Durable Consumer Goods
• THE GAMER
  ZOD SECURITY / SECURITY CAMERAS
  IMPACT BBDO Beirut
  LEBANON

• B10 Business Products & Services
• PERFECT ONES
  PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
  PUBLICIS MIDDLE EAST Dubai
  UNITED ARAB EMIRATES

• A14 Public Sector & Awareness Messages
• ROAD LETTERS
  TOUCH BY ZAIN / ROAD SAFETY AWARENESS
  J. WALTER THOMPSON Doha
  QATAR

• D01 Use of Adapted Billboards / Posters
• BODY SHOP: TESTERS
  THE BODY SHOP / TOILETRIES
  THE CLASSIC PARTNERSHIP ADVERTISING Dubai
  UNITED ARAB EMIRATES

• D02 Use of Ambient Outdoor
• THE SEA CEMETERY
  SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
  TBWA\ISTANBUL
  TURKEY

• F01 Integrated Campaign Led by Outdoor
• REWRITING RESPECT
  SASOL / REWRITING RESPECT
  MEMAC OGILVY & MATHER Doha
  QATAR

• A05 Cars & Automotive Products & Services
• PELICAN & CANARY
  LAND ROVER / AUTOMOBILE
  TBWA\ISTANBUL
  TURKEY

• B13 Public Health & Safety
• JACKET
  VOLVO / SEAT BELTS
  MEMAC OGILVY & MATHER Doha
  QATAR

• B03 Fast Moving Consumer Goods
• MY TEDDY BEAR
  JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• E03 Special Build
• THE MONSOON BILLBOARD
  VARUNA PUMPS / VARUNA PUMPS
  TEAM/Y&R Dubai
  UNITED ARAB EMIRATES
  Short List

• B01 Food
• EVIL
  MARS / SNICKERS
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• E05 Interactive Outdoor Experiences
• LIPTON FIT CART
  UNILEVER / LIPTON GREEN TEA FIT CART
  WUNDERMAN DUBAI
  UNITED ARAB EMIRATES

• B09 Financial Products & Services
• I HAVE SOMETHING SPECIAL
  VISA / VISA
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• C04 Ambient Experiential & Immersive Digital
• A PRICELESS DELIVERY
  MASTERCARD / PRICELESS CAUSES
  FP7/DXB Dubai
  UNITED ARAB EMIRATES
  Short List

• A11 Commercial Public Services
• STONE AGE
  SAUDI TELECOM COMPANY / RECHARGE CARDS
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• B15 Charities & Appeals
• RUN AWAY / COMMIT
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• A13 Public Health & Safety
• DINOSAUR
  SYDLEXIA / DYSLEXIA CORRECTING FACILITY
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Short List

• A15 Charities & Appeals
• RUN AWAY / COMMIT
  LAW ANDAK DAM / BLOOD DONATION
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• B08 Media & Publications
• #WOMENOFCHANGE POSTERS SAFIYA
  NESTLÉ / MAGGI
  PUBLICIS MIDDLE EAST Dubai
  UNITED ARAB EMIRATES

• E06 Transit
• THE SMART BUS
  BATELCO / THE SMART BUS
  FP7/BAH Manama
  BAHRAIN

• B07 Travel, Transport & Leisure
• POLICE
  LE MARRAKECH / CASINO
  J. WALTER THOMPSON Casablanca
  MOROCCO

• E01 Non-Standard Indoor Advertising
• IKEA SMART STORAGE SOLUTIONS
  IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• B04 Durable Consumer Goods
• RING
  THE CARTEL / THE CARTEL
  Y&R DUBAI
  UNITED ARAB EMIRATES

• A02 Drinks
• EXOTIC
  COCA-COLA MIDDLE EAST / COKE LIFE
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES
  Silver