2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C04 Ambient Experiential & Immersive Digital
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B01 Food
ANGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
D01 Use of Adapted Billboards / Posters
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
Short List
B03 Fast Moving Consumer Goods
I HATE BROCOLLI
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B09 Financial Products & Services
OPEN HELMETS - BALD
JORDAN INSURANCE COMPANY / BIKER SAFETY
Y&R AMMAN JORDAN
Short List
A05 Cars & Automotive Products & Services
HUSKY & BUNNY
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
E06 Transit
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
E03 Special Build
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
B10 Business Products & Services
NOT EVERYTHING
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
THE POOPER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
B02 Drinks
TREE
IZHIMAN MILLS / TURKISH COFFEE
J. WALTER THOMPSON JORDAN Amman JORDAN
E05 Interactive Outdoor Experiences
MIRROR FOR GOOD
TARSHEED / WATER CONSERVATION AWARENESS
MEMAC OGILVY & MATHER Doha QATAR
E02 Small Scale Special Solutions
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA
KAIRO Cairo EGYPT
B05 Cars & Automotive Products & Services
YOUR SISTER IS HOT
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
B14 Public Sector & Awareness Messages
GIRL WITH BLUE EYES
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
E01 Non-Standard Indoor Advertising
FACE BLINDNESS
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
E04 Live Advertising & Events
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
B11 Commercial Public Services
PAKISTAN
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
BANGLADESH
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B14 Public Sector & Awareness Messages
HIS & HERS
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
YOUR BABY IS UGLY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
Short List
E04 Live Advertising & Events
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE
Y&R DUBAI UNITED ARAB EMIRATES
B02 Drinks
THE BUBBLY FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
A04 Durable Consumer Goods
THE GAMER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
B10 Business Products & Services
PERFECT ONES
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A14 Public Sector & Awareness Messages
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
D01 Use of Adapted Billboards / Posters
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
F01 Integrated Campaign Led by Outdoor
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
A05 Cars & Automotive Products & Services
PELICAN & CANARY
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
B13 Public Health & Safety
JACKET
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
B03 Fast Moving Consumer Goods
MY TEDDY BEAR
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
E03 Special Build
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
Short List
B01 Food
EVIL
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
E05 Interactive Outdoor Experiences
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B09 Financial Products & Services
I HAVE SOMETHING SPECIAL
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C04 Ambient Experiential & Immersive Digital
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A11 Commercial Public Services
STONE AGE
SAUDI TELECOM COMPANY / RECHARGE CARDS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B15 Charities & Appeals
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A13 Public Health & Safety
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A15 Charities & Appeals
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B08 Media & Publications
#WOMENOFCHANGE POSTERS SAFIYA
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
E06 Transit
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
B07 Travel, Transport & Leisure
POLICE
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
E01 Non-Standard Indoor Advertising
IKEA SMART STORAGE SOLUTIONS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B04 Durable Consumer Goods
RING
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
A02 Drinks
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver