2017 Winners & Shortlists

BONUX FRESHNESS BOOTH

Client/BrandPROCTER & GAMBLE
Product/ServiceBONUX LAUNDRY DETERGENT
EntrantLEO BURNETT BEIRUT, LEBANON
Type of EntryAmbient
CategoryInteractive Outdoor Experiences
Idea Creation LEO BURNETT BEIRUT, LEBANON
Media Placement LEO BURNETT BEIRUT, LEBANON

Brief Explanation

Throughout 2016, Lebanon experienced a garbage crisis that was made worse by the grueling summer heat. There was no escape from the stench that covered the country. Bonux, being the brand of the people reacted to this crisis through their new 3x longer lasting scented formula. An air-conditioned transparent closet was constructed and placed in high foot traffic area of Beirut that is popular with the Bonux target. Garments were washed with Bonux and left to hang in the acclimatized closet. Passerby’s were able to step out of the sizzling summer heat and smell of garbage to cool down for a few moments and experience the new fresh scent of Bonux.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Manal Naji Leo Burnett Beirut Creaitve Director
Charbel Abou Jreich Leo Burnett Beirut Art Director
Sonia Hadchiti Leo Burnett Beirut Producer
Alex Simonian Leo Burnett Beirut Regional Account Director
Elsa Azar Leo Burnett Beirut Account Manager
Maria Etre Leo Burnett Beirut Copywriter