2017 Winners & Shortlists

FOOTNOTE FOR THE BREAST

Gold

Demo Film

Presentation Image

Client/BrandMEDCARE WOMEN & CHILDREN HOSPITAL
Product/ServiceHEALTHCARE
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
Idea Creation THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES

Brief Explanation

Pebbles, with a simple rubber-stamped message on breast cancer were discreetly placed in the shoes of women who went for prayers. When they returned to put on their shoes, they discovered the “unique lump” and reacted to it.

Credits

Name Company Position
Alok Gadkar The Classic Partnership Executive Creative Director
Leslie Paul The Classic Partnership Creative Director
Alok Gadkar The Classic Partnership Creative Director
Leslie Paul The Classic Partnership Copywriter
Ashwin Pednekar The Classic Partnership Senior Art Director
Alok Gadkar The Classic Partnership Art Director
Pulkit Vasisht The Classic Partnership Account Director
Paras Ali The Classic Partnership Account Manager
Vitthal Deshmukh The Classic Partnership Head of Production
Shankar Chidambaram The Classic Partnership Production Manager
Zohra Ameen The Classic Partnership Production Executive
Ashwin Menon RGB Dubai Senior Producer
Prasad Paniker RGB Dubai DOP