2017 Winners & Shortlists

THE MONSOON BILLBOARD

Short List
Client/BrandVARUNA PUMPS
Product/ServiceVARUNA PUMPS
EntrantTEAM/Y&R Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySpecial Build
Idea Creation TEAM/Y&R Dubai, UNITED ARAB EMIRATES
Additional Company SCARECROW COMMUNICATIONS Mumbai, INDIA

Brief Explanation

The Monsoon Billboard was implemented from 13 September to 31 October 2016, and employed simple design elements that directly spoke to our target audience. Within the 3x8 meter Billboard, which incorporated a lightning rod to channel lightning into the ground and create a safe zone for farmers in the event of a storm, step by step icons and simple instructions conveyed vital information about how to minimize the risk of getting struck. The Billboard employed black and white print on vinyl to maximize clarity and visibility, especially in rain, as well as a lightning rod, copper coil, copper cable and ground rod to safely earth any lightning strike.

Credits

Name Company Position
Kalpesh Patankar Y&R Dubai Executive Creative Director
Kapil Bhimekar Y&R Dubai ACD
Zaid Alwan Y&R Dubai Creative Director
Manish Bhatt Scarecrow Communications Ltd. Founder Director
Akansha Singh Scarecrow Communications Ltd. Copywriter
Manasvi Gosalia Dejauv Producer
Zaakesh Mulla Y&R Dubai Client Servicing Director
Gautam Roy Y&R Dubai Producer