2017 Winners & Shortlists

LIPTON FIT CART

Client/BrandUNILEVER
Product/ServiceLIPTON GREEN TEA FIT CART
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
Type of EntryDigital Outdoor
CategoryAmbient Use of Digital Technology
Idea Creation WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Media Placement PHD Dubai, UNITED ARAB EMIRATES
Production MILKSHAKE MEDIA Dubai, UNITED ARAB EMIRATES
Additional Company PIXEL PLUS MEDIA Dubai, UNITED ARAB EMIRATES

Brief Explanation

We began by replacing regular shopping carts with our Fit Carts in various supermarkets. As part of the shopping process, we saw people conscientiously watch their fitness data accumulate as they pushed faster and shopped longer – all with health in mind. Groceries had a new agenda. The activation became a starting point, triggering what Lipton likes to call ‘#LiveGood reactions’. Once aware of their own natural metabolic function, shoppers took more steps and burned more calories in the supermarket itself. They even opted for greener, healthier, more wholesome foods. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.

Credits

Name Company Position
Piotr Chrobot Wunderman MENA Executive Creative Director
Fernando Miranda Wunderman MENA Senior copywriter
Piotr Skarbek Wunderman Mena Senior Copywriter
Lina Nader Wunderman MENA Senior Art Director
Diego Rodriguez Wikander Wunderman MENA Senior Art Director
Roger Possatto Wunderman MENA Senior Art Director
Alvaro Bretel Wunderman MENA Strategy Director
Carla Louis Wunderman MENA Creative Services Manager
Georges Kallab Wunderman MENA Group Account Director
Anjali Makhija Wunderman MENA Senior Account Executive
Mihad Kashif Wunderman MENA Senior Community Manager
Nidheesh Jose Wunderman MENA Artwork
Tissa Ka Wunderman MENA Artwork
Hesham Aboul-Hassan Unilever Marketing Manager
Joumana Haddad Unilever Brand Manager