| Brand | SASOL |
| Product/Service | REWRITING RESPECT |
| Entrant | MEMAC OGILVY & MATHER Doha, QATAR |
| Category | Use of Ambient Outdoor |
|
Idea Creation
|
MEMAC OGILVY & MATHER Doha, QATAR
|
|
Idea Creation 2
|
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
|
|
Production
|
THE FILM HOUSE Doha, QATAR
|
Brief Explanation
The ambient media used was the international symbol of access. This symbol is prominently displayed in numerous public locations and highlights accessible spaces, bathrooms etc and frequently becomes wallpaper to many.
For our campaign using the sign itself as the media space to disrupt the conventional sign and encourage people to view it again, in a different way, was a perfect choice.
Credits
| Samer Abboud |
Memac Ogilvy & Mather |
Managing Director |
| Paul Shearer |
Memac Ogilvy & Mather |
Chief Creative Officer |
| Youssef Gadallah |
Memac Ogilvy & Mather |
Creative Director |
| Wissam Feghaly |
Memac Ogilvy & Mather |
Senior Art Director |
| Paul Shearer / Elsa De Bruyn |
Memac Ogilvy & Mather |
Copywriter |
| Ahmed Hamza |
Memac Ogilvy & Mather |
Senior Account Manager |
| Lau Raziff |
Memac Ogilvy & Mather |
Senior Art Director |
| Basem Magdy |
Memac Ogilvy & Mather |
Art Director |
| Lamia Khatib |
Memac Ogilvy & Mather |
Copywriter |
| Tarek Shawki |
Memac Ogilvy & Mather |
Business Director |
| Mohammad Nabil |
Calligraphy |
Calligraphy |
| Claire Oneill |
Memac Ogilvy & Mather |
Group Account Director |
| Kaissar Najjar |
Memac Ogilvy & Mather |
Senior Account Manager |
| Reem Fakhri |
Memac Ogilvy & Mather |
Account Executive |