2017 Winners & Shortlists

THE SMART BUS

Client/BrandBATELCO
Product/ServiceTHE SMART BUS
EntrantFP7/BAH Manama, BAHRAIN
Type of EntryUse of Outdoor
CategoryUse of Digital Outdoor
Idea Creation FP7/BAH Manama, BAHRAIN
Media Placement FP7/BAH Manama, BAHRAIN
PR FP7/BAH Manama, BAHRAIN
Production TALKING PICTURES Manama, BAHRAIN

Brief Explanation

Batelco is the leading communications technology and telecom provider in the Kingdom of Bahrain. It creates mobile solutions that deliver on its brand purpose of “upgrading lives for every one, every day, through technology”. Unfortunately, in many instances in Bahrain, school buses - that are supposed to be joyful and safe rides for children - have turned into carriers of tragic news; as children have been dying in buses. To protect children, Batelco created THE SMART BUSES; a cutting edge IoT and ICT vehicle solution for Bahraini schools, school children and their parents, that keeps children safe and protected from the neglect and the oversight in school buses that has led to children dying unnecessarily in Bahrain. No children have died in school buses since. 222 buses deployed. USD 1.32 million in sales. Innovation equity +49% (from 35%) vs. competition. Overall revenue +44%. Earned media = 538,000 USD.

Credits

Name Company Position
Ehab Lori FP7/BAH Managing Director
Amit Kapoor FP7/BAH Creative Director
Tahaab Rais FP7 MENA Regional Head of Strategic Planning / Creative Strategy Director
John Fayek FP7/BAH Art Director
Amit Kapoor FP7/BAH Copywriter
Umar Achraf FP7/BAH Consumer Engagement Manager
Raju Nelluvaya FP7/BAH Art Director
Mohamed Sabra FP7/BAH Senior Account Director
Heba Yousafali FP7/BAH Account Executive
Mohamed Ismail FP7/BAH Studio Manager
Noha Alaa FP7/BAH Media Executive
Talking Pictures Productions Talking Pictures Productions Production House
Abdulla Abuidrees Batelco Marketing Communications Senior Manager