2017 Winners & Shortlists

PINBALL CRICKET

Short List
Client/BrandPEPSI
Product/ServicePEPSI
EntrantBBDO PAKISTAN Lahore, PAKISTAN
Type of EntryAmbient
CategoryInteractive Outdoor Experiences
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
Production THEATRICA PRODUCTIONS Lahore, PAKISTAN

Brief Explanation

We built an entire sports tournament - starting with a cricket pitch - as an outdoor piece, using projection mapping and interactive digital technology. The tournament was part of the larger campaign called "Pinball cricket".

Credits

Name Company Position
Ali Rez Impact BBDO Regional Creative Director
Assam Khalid BBDO Pakistan Strategic Planning Director / Creative Director
Faisal Durrani BBDO Pakistan General Manager
Aamna Rahim BBDO Pakistan Senior Creative Manager
Jamayal Tanweer BBDO Pakistan Digital Business Director
Moiz Khan BBDO Pakistan Digital Creative Group Head
Shahzaib Hussain BBDO Pakistan Art Director
Mohammad Ali BBDO Pakistan Account Manager
Alize Munir BBDO Pakistan Community Manager
Ahmad Zafar BBDO Pakistan Graphic Designer
Tania Umar BBDO Pakistan Content Writer
Ali Rez Impact BBDO Creative Director