2017 Winners & Shortlists

SUFFERING / HEALING

Bronze
Client/BrandLAW ANDAK DAM
Product/ServiceBLOOD DONATION
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryBillboards & Street Posters
CategoryCharities & Appeals
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

After adding the dot, the word “Lost” becomes “Regained” “Powerless” become “Empowered”, “In need” becomes “Fulfilled”, “Run away” becomes “Commit”, “Sick” becomes “Cured” And “Suffering” becomes “Healing”, driving home our campaign message “Every drop counts”.

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Aunindo Sen Impact BBDO Dubai Creative Director
Ryan Atkinson Impact BBDO Dubai Design Creative Director
Bana Salah Impact BBDO Dubai Senior Creative Designer
Sarah Berro Impact BBDO Dubai Executive Arabic Writer
James Elgie Impact BBDO Dubai Motion and Image Making Lead