| Brand | LAW ANDAK DAM |
| Product/Service | BLOOD DONATION |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Charities & Appeals |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
After adding the dot, the word “Lost” becomes “Regained”
“Powerless” become “Empowered”,
“In need” becomes “Fulfilled”,
“Run away” becomes “Commit”,
“Sick” becomes “Cured”
And “Suffering” becomes “Healing”, driving home our campaign message “Every drop counts”.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Aunindo Sen |
Impact BBDO Dubai |
Creative Director |
| Ryan Atkinson |
Impact BBDO Dubai |
Design Creative Director |
| Bana Salah |
Impact BBDO Dubai |
Senior Creative Designer |
| Sarah Berro |
Impact BBDO Dubai |
Executive Arabic Writer |
| James Elgie |
Impact BBDO Dubai |
Motion and Image Making Lead |