2017 Winners & Shortlists

MAKING SENSE OF DYSLEXIA

Short List
Client/BrandSYDLEXIA
Product/ServiceDYSLEXIA CORRECTING FACILITY
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryUse of Outdoor
CategoryUse of Adapted Billboards / Posters
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

While those with Dyslexia can struggle to read even simple words, they find it easier once they’ve learned methods driven by visual, tactile and spatial stimulation. We increased dyslexia awareness as well as awareness of these teaching methods by designing posters that feature broken words that could only be decoded by folding the poster into a precise origami form. These posters and folding instructions were freely available online and could be downloaded, shared and printed by anyone.

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Ryan Atkinson Impact BBDO Dubai Design Creative Director
Mohamed Samir Impact BBDO Dubai Senior Creative Designer
Rijin Kunnath Impact BBDO Dubai Graphic Designer
Jamie Kennaway Impact BBDO Dubai Creative Director
Steve De Lange Impact BBDO Dubai Creative Director
Alok Mohan Impact BBDO Dubai Creative Director