| Brand | SYDLEXIA |
| Product/Service | DYSLEXIA CORRECTING FACILITY |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Use of Adapted Billboards / Posters |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
While those with Dyslexia can struggle to read even simple words, they find it easier once they’ve learned methods driven by visual, tactile and spatial stimulation. We increased dyslexia awareness as well as awareness of these teaching methods by designing posters that feature broken words that could only be decoded by folding the poster into a precise origami form. These posters and folding instructions were freely available online and could be downloaded, shared and printed by anyone.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Ryan Atkinson |
Impact BBDO Dubai |
Design Creative Director |
| Mohamed Samir |
Impact BBDO Dubai |
Senior Creative Designer |
| Rijin Kunnath |
Impact BBDO Dubai |
Graphic Designer |
| Jamie Kennaway |
Impact BBDO Dubai |
Creative Director |
| Steve De Lange |
Impact BBDO Dubai |
Creative Director |
| Alok Mohan |
Impact BBDO Dubai |
Creative Director |