2017 Winners & Shortlists

ROAD LETTERS

Client/BrandTOUCH BY ZAIN
Product/ServiceROAD SAFETY AWARENESS
EntrantJ. WALTER THOMPSON Doha, QATAR
Type of EntryDigital Outdoor
CategoryDigital Billboards / Posters
Idea Creation J. WALTER THOMPSON Doha, QATAR

Brief Explanation

touch, the leading mobile operator in Lebanon managed by Zain launched a campaign that aims to raise awareness of the dangers of texting while driving. Research has shown that texting while driving is 6 times more dangerous than driving while intoxicated.

Credits

Name Company Position
Nicolas Geahchan J. Walter Thompson Regional Executive Creative Director
Joao Troncao J. Walter Thompson Creative Director
Gonzalo Ausejo J. Walter Thompson Senior Art Director
Raja Kanafani J. Walter Thompson Senior English Copywriter
Hossam Elgharably J. Walter Thompson Senior Arabic Copywriter