2017 Winners & Shortlists

SWITCHED ON

Bronze

Demo Film

Presentation Image

Client/BrandPEPSICO
Product/Service7UP
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySpecial Build
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production SWERVE Dubai, UNITED ARAB EMIRATES
Additional Company LIZARD VFX Cairo, EGYPT

Brief Explanation

Idea: 7UP Switched On. The first eco-basketball court powered by solar energy. Execution: We went to one of the most popular street basketball courts in Beirut and installed eco-friendly solar-charged panels that soak up the sun during the day, and glow in the dark. So when there’s a blackout, the court lights up. And the game never stops. To amplify the impact, we captured the games (pre and post blackouts), people’s reactions and shared the film on social media. Not only did it make headlines, it also lit up the Internet. The innovative court was opened at the end of 2016, with 12 more planned for 2017.

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Daniel Corrêa Impact BBDO Dubai Creative Director
William Mathovani Impact BBDO Dubai Associate Creative Director
Simone Milani Impact BBDO Dubai Copywriter
Enrico Motti Impact BBDO Dubai Art Director
Anju Purushot Impact BBDO Dubai Senior Producer
Philippe Berthelot Impact BBDO Dubai General Manager
Mathieu Diette Impact BBDO Dubai Regional Account Director
Solange Constantine Impact BBDO Dubai Account Manager
Egor Petrov Swerve Director
Amr Rabee Lizard VFX Cairo Editor