| Brand | PEPSICO |
| Product/Service | 7UP |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Use of Ambient Outdoor |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Production
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SWERVE Dubai, UNITED ARAB EMIRATES
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Additional Company
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LIZARD VFX Cairo, EGYPT
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Brief Explanation
Idea:
7UP Switched On.
The first eco-basketball court powered by solar energy.
Execution:
We went to one of the most popular street basketball courts in Beirut and installed eco-friendly solar-charged panels that soak up the sun during the day, and glow in the dark. So when there’s a blackout, the court lights up. And the game never stops.
To amplify the impact, we captured the games (pre and post blackouts), people’s reactions and shared the film on social media. Not only did it make headlines, it also lit up the Internet.
The innovative court was opened at the end of 2016, with 12 more planned for 2017.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Daniel Corrêa |
Impact BBDO Dubai |
Creative Director |
| William Mathovani |
Impact BBDO Dubai |
Associate Creative Director |
| Simone Milani |
Impact BBDO Dubai |
Copywriter |
| Enrico Motti |
Impact BBDO Dubai |
Art Director |
| Anju Purushot |
Impact BBDO Dubai |
Senior Producer |
| Philippe Berthelot |
Impact BBDO Dubai |
General Manager |
| Mathieu Diette |
Impact BBDO Dubai |
Regional Account Director |
| Solange Constantine |
Impact BBDO Dubai |
Account Manager |
| Egor Petrov |
Swerve |
Director |
| Amr Rabee |
Lizard VFX Cairo |
Editor |