2017 Winners & Shortlists

Brief Explanation

We had to promote the Halo Keyboard on social media and create some engaging content, Lenovo's twitter account had also seen a drop in engagement so we wanted to address that issue aswell. So we chose to address both objectives at once. We turned unsuspecting movie goers into a human digital keyboard that was directly linked to Lenovo's twitter account. The cinema was rigged with a projection mapping across all seats. Alphabets were projected on humans. We invited the audience to activate keys by standing up. As they co-ordinated to type in the projected alphabets, random characters went up on Twitter. Thinking Lenovo's Twitter account is hacked, we got some funny reactions from the fans. Finally, we made the announcement that the campaign was, in fact, for the launch of its new YOGA Book demonstrating “The Halo Keyboard” technology. The activation turned Lenovo's inactive Twitter followers into raving fans.