Brand | IKEA - SAUDI ARABIA |
Product/Service | FRAKTA |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Small Scale Special Solutions |
Idea Creation
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MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We turned a product that almost every IKEA customer comes in contact with into a new medium to reinforce IKEA’s core philosophy.
We printed a set of lines on the inside of each FRAKTA bag turning it from “just” a bag into a product with endless possibilities. It’s pretty much reflecting what the entire product range of IKEA promises. People were now able to turn the bag into items like a baby bib or an apron, picnic mats and even fun items like pet raincoats and camel mounts.
Credits
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Ramzi Moutran |
Memac Ogilvy Dubai |
Executive Creative Director |
Sascha Kuntze |
Memac Ogilvy Dubai |
Creative Director |
Sascha Kuntze |
Memac Ogilvy Dubai |
Copywriter |
Juliana Paracencio |
Memac Ogilvy Dubai |
Associate Creative Director |
Irfan Ghani |
Memac Ogilvy Dubai |
Design Director |
Irfan Ghani |
Memac Ogilvy Dubai |
Designer Director |
Hyunseo Yoo |
Memac Ogilvy Dubai |
Designer |
Hyunseo Yoo |
Memac Ogilvy Dubai |
Illustrator |
Tamara D'Costa |
Memac Ogilvy Dubai |
Agency Producer |
Bernard Abou Nader |
Memac Ogilvy Jeddah |
Account Director |
Toil & Tinker |
Toil & Tinker |
Production |