2017 Winners & Shortlists

IKEA IT'S THAT AFFORDABLE PRICE TAGS

Bronze

Demo Film

Presentation Image

Client/BrandIKEA - SAUDI ARABIA
Product/ServiceIKEA TAGS
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
Idea Creation MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Additional Company MEMAC OGILVY & MATHER JEDDAH, SAUDI ARABIA

Brief Explanation

To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency.

Credits

Name Company Position
Paul Shearer Memac Ogilvy Dubai Chief Creative Officer
Ramzi Moutran Memac Ogilvy Dubai Executive Creative Director
Maher El Baba Memac Ogilvy Jeddah Executive Creative Director
Juliana Paracencio Memac Ogilvy Dubai Creative Director
Luiz Vicente Simoes Memac Ogilvy Dubai Creative Director
Bernard Abou Nader Memac Ogilvy Jeddah Group Account Director
Juliana Paracencio Memac Ogilvy Dubai Art Director
Luiz Vicente Simoes Memac Ogilvy Dubai Copywriter
Monica Yuri Memac Ogilvy Dubai Illustrator / Designer
Bruno Rodrigo de Miranda Freelancer Illustrator / 3D Artist
Amro Ayman Bakri Memac Ogilvy Dubai Motion Designer
Ben Griffiths Ogilvy One Dubai Motion Designer
Rami Rihani IKEA - Saudi Arabia External Communication Manager
Taha Iqbal IKEA - Saudi Arabia External Communication Manager
Faisal Al Gain IKEA - Saudi Arabia Country Marketing Manager