IKEA SMART STORAGE SOLUTIONS
Brand | IKEA - SAUDI ARABIA |
Product/Service | SMART STORAGE SOLUTIONS |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Non-Standard Indoor Advertising |
Idea Creation
|
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
|
Production
|
LEAP STUDIOS Jeddah, SAUDI ARABIA
|
Additional Company
|
MEMAC OGILVY & MATHER JEDDAH, SAUDI ARABIA
|
Brief Explanation
IKEA stores are famous for their room sets. So we thought that we would use them to bring our Storage solution campaign to life. Using specially made 3D letters, we recreated the headlines from the outdoor campaign in the room sets. We hid the words that we don't want to see in the actual furniture and encouraged the customers to find them. A perfect stage to show how Ikea's Storage solutions actually help store unwanted things away. The unsuspecting IKEA customers loved the interaction. Not only did they enjoy the theater of the idea but they explored the all important furniture itself. The activation invited shop goers to immerse in our campaign in fun and organic way, creating an unique experience.
Credits
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Ramzi Moutran |
Memac Ogilvy Dubai |
Executive Creative Director |
Maher El Baba |
Memac Ogilvy Jeddah |
Executive Creative Director |
Juliana Paracencio |
Memac Ogilvy Dubai |
Creative Director |
Luiz Vicente Simoes |
Memac Ogilvy Dubai |
Associate Creative Director |
Bernard Abou Nader |
Memac Ogilvy Jeddah |
Group Account Director |
Juliana Paracencio |
Memac Ogilvy Dubai |
Art Director |
Luiz Vicente Simoes |
Memac Ogilvy Dubai |
Copywriter |
Paul Shearer |
Memac Ogilvy Dubai |
Copywriter |
Juliana Paracencio |
Memac Ogilvy Dubai |
Copywriter |
Bruno Rodrigo de Miranda |
Freelancer |
Illustrator / 3D Artist |
Monica Yuri |
Memac Ogilvy Dubai |
Designer |
Amr El Massri |
Leap Studios |
Regional Director |
Rami Rihani |
IKEA - Saudi Arabia |
External Communication Manager |
Taha Iqbal |
IKEA - Saudi Arabia |
External Communication Manager |
Faisal Al Gain |
IKEA - Saudi Arabia |
Country Marketing Manager |
Optix Dubai |
Optix Dubai |
Motion design / Post Production |
Muhammad Omer |
Memac Ogilvy & Mather |
Motion designer |
Tamara DCosta |
Memac Ogilvy & Mather |
Producer |