2017 Winners & Shortlists

WATER SNACKS

Client/BrandRAYYAN WATER
Product/ServiceRAYYAN WATER
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
Idea Creation Y&R DUBAI, UNITED ARAB EMIRATES
Additional Company Y&R Doha, QATAR

Brief Explanation

There are plenty of scientific reports talking about the importance of drinking more water. Research says that the symptoms are so similar that 40% of people mistake thirst with hunger. And this leads to dehydration, gain weight and obesity. We wanted people to question what their bodies are really in need of. So we created the Water Snacks – special packaging in the shape of the most common snacks, but rather than containing food, they contain water. We placed our special vending machine right next to a regular one. We branded the machine entirely in black and white and on its side a big headline read the campaign line (You’re not hungry. You’re thirsty), questioning people about what their bodies really needed. Other water snacks and special vending machines are being placed all around the GGC – in offices, cafes and parks.

Credits

Name Company Position
Kalpesh Patankar Y&R Dubai Executive Creative Director
Fabio Tridenti Y&R Dubai Art Director
Elisa Binda Y&R Dubai Copywriter
Binnu Chrian Y&R Dubai Production Manager
Flavio Zanni Y&R Qatar Creative Director
Crahan Pinto Y&R Qatar Associate Account Manager
Dalia Abuzeid Conceptview Media Executive Producer
Hazem Alagha Conceptview Media Producer
Frederico Beja Conceptview Media Director
Shanavaz Saina Conceptview Media Production Assistant