2017 Winners & Shortlists

#THISISEGYPT INTERNATIONAL CAMPAIGN

Client/BrandEGYPTIAN TOURISM PROMOTION BOARD
Product/ServiceTOURISM
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
Type of EntryUse of Outdoor
CategoryUse of Ambient Outdoor
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Media Placement MINDSHARE Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

The closest thing you'll get to rush hour in the Red Sea is a school of friendly dolphins whizzing through crystal waters. that's why we used the London cabs and buses, Milan's tram and Rome's metro as a medium to entice crowds to escape to Egypt in the very moment they experience the angst of rush hour

Credits

Name Company Position
Adam Mourad J. walter thompson cairo Associate Creative Director
Ramsey Naja J. Walter Thompson Beirut Chief Creative Officer
Ben James J. Walter Thompson New York Executive Creative Director
Mayan Sabry J. walter thompson cairo Jr. Copywriter
Ibrahim Islam J. Walter Thompson Cairo Design Director
Mariam Makram J. walter thompson cairo Jr. copywriter
Mohammed Fathi J. Walter Thompson Cairo Art Director
Mohamed Fawzi J. Walter Thompson Cairo Art Director
Ahmed Abdel Kader J. walter thompson cairo Associate Business Director
Sally Ezzat J. Walter Thompson Cairo Account director
Menna Hagrass J. Walter Thompson Cairo Account Manager
Nazli Kassem J. Walter Thompson Cairo Account Executive
Karim Osman J. Walter Thompson Cairo Account Executive
Diana George J. Walter Thompson Cairo Senior Planner
Amir Adib J. Walter Thompson Cairo Senior Planner
Mohamed Gabr Photographer Photographer