2017 Winners & Shortlists

LEGALLY BRIDE

Short List
Client/BrandKAFA (ENOUGH) VIOLENCE & EXPLOITATION
Product/ServiceWOMAN’S RIGHTS NGO
EntrantLEO BURNETT BEIRUT, LEBANON
Type of EntryIntegrated Campaign
CategoryIntegrated Campaign Led by Outdoor
Idea Creation LEO BURNETT BEIRUT, LEBANON
PR LEO BURNETT BEIRUT, LEBANON

Brief Explanation

- On the Corniche, Lebanon’s most active public platform visited by people from all religions and social classes, we staged a photo shoot between a middle-aged man and a young girl no more than 11 years of age, his bride. The photo shoot was filmed along with countless reactions of outraged bystanders protesting against the act.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Nada Abi Saleh Leo Burnett Beirut Managing Director
Jo Chemali MS&L / Leo Burnett Beirut PR Manager
Rana Khoury Leo Burnett Beirut Creative Director
Jean-Georges Prince Leo Burnett Beirut Strategic Planner
Tala Arakji MS&L / Leo Burnett Beirut PR Planner
Christina Salibi Leo Burnett Beirut Senior Art Director
Lama Bawadi Leo Burnett Beirut Senior Copywriter
Rita Chammas MS&L / Leo Burnett Beirut PR & Communication Supervisor
Camille Medawar MS&L / Leo Burnett Beirut PR & Communication Executive
Roy Khachan Leo Burnett Beirut PR & Communication Executive