Brand | KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
Product/Service | WOMAN’S RIGHTS NGO |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Integrated Campaign Led by Outdoor |
Idea Creation
|
LEO BURNETT BEIRUT, LEBANON
|
PR
|
LEO BURNETT BEIRUT, LEBANON
|
Brief Explanation
- On the Corniche, Lebanon’s most active public platform visited by people from all religions and social classes, we staged a photo shoot between a middle-aged man and a young girl no more than 11 years of age, his bride. The photo shoot was filmed along with countless reactions of outraged bystanders protesting against the act.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
Nada Abi Saleh |
Leo Burnett Beirut |
Managing Director |
Jo Chemali |
MS&L / Leo Burnett Beirut |
PR Manager |
Rana Khoury |
Leo Burnett Beirut |
Creative Director |
Jean-Georges Prince |
Leo Burnett Beirut |
Strategic Planner |
Tala Arakji |
MS&L / Leo Burnett Beirut |
PR Planner |
Christina Salibi |
Leo Burnett Beirut |
Senior Art Director |
Lama Bawadi |
Leo Burnett Beirut |
Senior Copywriter |
Rita Chammas |
MS&L / Leo Burnett Beirut |
PR & Communication Supervisor |
Camille Medawar |
MS&L / Leo Burnett Beirut |
PR & Communication Executive |
Roy Khachan |
Leo Burnett Beirut |
PR & Communication Executive |