| Brand | INFINITI Q50 |
| Product/Service | AUTOMOTIVE |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Use of Ambient Outdoor |
|
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
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Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
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Additional Company
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YESSIAN MUSIC GMBH Hamburg, GERMANY
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Brief Explanation
The INFINITI Q50 campaign culminated with one of the most exciting outdoor opportunities in 2016: a first-ever choreographed and branded performance at the Dubai Fountains, designed specifically for the launch of a song INFINITI created. This music track was produced by collecting brain data from INFINITI Q50 test drives and translating it into a unique music track. We debuted the track at the Dubai Fountains, along with the choreographed fountain dance and a specially designed water projection – to the delight of tens of thousands of fans over four nights in December.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
| Federico Mariani |
TBWA\RAAD |
Senior Art DIrector |
| Andrew Siebert |
TBWA\RAAD |
Head of Copy |
| Livia Cappelletti |
TBWA\RAAD |
Senior Copywriter |
| Joe Lahham |
TBWA\RAAD |
Head of Client Services |
| Dania Ghalayini |
TBWA\RAAD |
Senior Account Executive |
| Nadia Diehl |
TBWA\RAAD |
Digital Account Director |
| Rouba Asmar |
TBWA\RAAD |
Head of Production |
| Nick Nowottny |
Yessian |
Producer |
| Lukas Lehmann |
Yessian |
Producer |
| Ingmar Rehberg |
Yessian |
Composer |
| Ben Medcalf |
Yessian |
Composer |
| Max Fritz |
Yessian |
Audio Engineer |
| Moritz Grusch |
Yessian |
Audio Engineer |
| Ryan Marginson |
JK58 |
project manager |
| Misha Shyukin |
SHYUKIN Mihails Scukins |
Music video artist/director |