Brand | INFINITI Q50 |
Product/Service | AUTOMOTIVE |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Use of Ambient Outdoor |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
YESSIAN MUSIC GMBH Hamburg, GERMANY
|
Brief Explanation
The INFINITI Q50 campaign culminated with one of the most exciting outdoor opportunities in 2016: a first-ever choreographed and branded performance at the Dubai Fountains, designed specifically for the launch of a song INFINITI created. This music track was produced by collecting brain data from INFINITI Q50 test drives and translating it into a unique music track. We debuted the track at the Dubai Fountains, along with the choreographed fountain dance and a specially designed water projection – to the delight of tens of thousands of fans over four nights in December.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Federico Mariani |
TBWA\RAAD |
Senior Art DIrector |
Andrew Siebert |
TBWA\RAAD |
Head of Copy |
Livia Cappelletti |
TBWA\RAAD |
Senior Copywriter |
Joe Lahham |
TBWA\RAAD |
Head of Client Services |
Dania Ghalayini |
TBWA\RAAD |
Senior Account Executive |
Nadia Diehl |
TBWA\RAAD |
Digital Account Director |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Nick Nowottny |
Yessian |
Producer |
Lukas Lehmann |
Yessian |
Producer |
Ingmar Rehberg |
Yessian |
Composer |
Ben Medcalf |
Yessian |
Composer |
Max Fritz |
Yessian |
Audio Engineer |
Moritz Grusch |
Yessian |
Audio Engineer |
Ryan Marginson |
JK58 |
project manager |
Misha Shyukin |
SHYUKIN Mihails Scukins |
Music video artist/director |