2017 Winners & Shortlists

UNLEASHED

Client/BrandINFINITI Q50
Product/ServiceAUTOMOTIVE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryUse of Outdoor
CategoryUse of Ambient Outdoor
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Additional Company YESSIAN MUSIC GMBH Hamburg, GERMANY

Brief Explanation

The INFINITI Q50 campaign culminated with one of the most exciting outdoor opportunities in 2016: a first-ever choreographed and branded performance at the Dubai Fountains, designed specifically for the launch of a song INFINITI created. This music track was produced by collecting brain data from INFINITI Q50 test drives and translating it into a unique music track. We debuted the track at the Dubai Fountains, along with the choreographed fountain dance and a specially designed water projection – to the delight of tens of thousands of fans over four nights in December.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Federico Mariani TBWA\RAAD Senior Art DIrector
Andrew Siebert TBWA\RAAD Head of Copy
Livia Cappelletti TBWA\RAAD Senior Copywriter
Joe Lahham TBWA\RAAD Head of Client Services
Dania Ghalayini TBWA\RAAD Senior Account Executive
Nadia Diehl TBWA\RAAD Digital Account Director
Rouba Asmar TBWA\RAAD Head of Production
Nick Nowottny Yessian Producer
Lukas Lehmann Yessian Producer
Ingmar Rehberg Yessian Composer
Ben Medcalf Yessian Composer
Max Fritz Yessian Audio Engineer
Moritz Grusch Yessian Audio Engineer
Ryan Marginson JK58 project manager
Misha Shyukin SHYUKIN Mihails Scukins Music video artist/director