2017 Winners & Shortlists

ONE-DROP BOTTLE

Gold

Demo Film

Presentation Image

Client/BrandPRIL
Product/ServiceDISHWASHING LIQUID
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryNon-Standard Indoor Advertising
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES

Brief Explanation

Sampling has been for years in the region the most common way to approach customers at POS in supermarkets. But the practice has become stale and there is a lack of surprise. The One-Drop bottle is a completely new and surprising way to bring the brand promise directly into customer hands at supermarkets, literally.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Creative Director
Joelle Zgheib TBWA\RAAD Creative Director
Gabriel Gama TBWA\RAAD Art Director
Guilherme Grossi TBWA\RAAD Copywriter
Joe Lahham TBWA\RAAD Head of Client Services
Ola Ibrahim TBWA\RAAD Account Lead
Ali Cheikhali TBWA\RAAD Planner
Ruba Moadad TBWA\RAAD Account Executive
Dany Njeim TBWA/RAAD Art Director