2017 Winners & Shortlists

FLOATING SEAFOOD

Client/BrandFISHMANIA RESTAURANT
Product/ServiceFISHMANIA RESTAURANT
EntrantFP7/BAH Manama, BAHRAIN
Type of EntryAmbient
CategoryInteractive Outdoor Experiences
Idea Creation FP7/BAH Manama, BAHRAIN
Media Placement FP7/BAH Manama, BAHRAIN
PR FP7/BAH Manama, BAHRAIN
Production TALKING PICTURES Manama, BAHRAIN

Brief Explanation

To introduce Fishmania, we created inflatable floats inspired by exotic dishes on the menu of Fishmania. Ray fish, lobster and octopus floats became our advertising medium. We placed them around beaches and pools to reach residents and tourists directly. Every time they used our floats, it reminded them of Fishmania, an exotic restaurant with a unique location. Ushers along the beaches and pools inform customers and lead them to the floats. Covering most of the famous public beaches in Bahrain along with some of the high-end community pools.

Credits

Name Company Position
Ehab Lori FP7/BAH Managing Director
Amit Kapoor FP7/BAH Creative Director
Amit Kapoor FP7/BAH Creative Director
Raju Nelluvaya FP7/BAH Art Director
Umar Achraf FP7/BAH Consumer Engagement Manager
John Fayek FP7/BAH Art Director
Tahaab Rais FP7 MENA Regional Head of Strategic Planning / Creative Strategy Director
Mohamed Sabra FP7/BAH Senior Account Director
Mohamed Ismail FP7/BAH Studio Manager
Heba Yousafali FP7/BAH Account Executive
Talking Pictures Productions Talking Pictures Productions Production House