A JELLY POPPING EXPERIENCE
|Product/Service||CADBURY DAIRY MILK|
|Entrant||MEDIAVEST|SPARK Beirut, LEBANON|
|Category||Use of Ambient Outdoor|
MEDIAVEST|SPARK Beirut, LEBANON
We turned a simple sampling activation to a one-of-a-kind experience. For the first time, an edible outdoor was created!
Located at the highest of footfall public areas, in Downtown Beirut, we placed almost 1,000 chocolate bars to create an Edible Billboard crafted with the letters of Marvellous Creations. Any passerby could grab a bar and experience the magical popping sensation.
To capture this magical moment, we placed a face analyzer – also a first in-market technology - that detects facial expressions and accordingly describes it using fun statements such as “Marvellous! Keep smiling for the picture”. The machine then dispenses consumers’ first bite experiences to save and share.
We revealed the Edible Outdoor during a special event, and shot an edit capturing peoples’ first-bite experience as well as the overall “marvelous” ambiance, which we promoted on our Social platforms to further enhance our activation.
Influencers flooded the location.
||Leo Burnett Beirut