REAWAKEN YOUR FRAGRANCE RITUAL
| Brand | GHAWALI |
| Product/Service | GHAWALI LAUNCH CAMPAIGN |
| Entrant | HAVAS Dubai, UNITED ARAB EMIRATES |
| Category | Digital Billboards / Posters |
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Idea Creation
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HAVAS Dubai, UNITED ARAB EMIRATES
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Media Placement
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HAVAS Dubai, UNITED ARAB EMIRATES
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Production
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HAVAS Dubai, UNITED ARAB EMIRATES
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Production 2
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FILM PUDDING Dubai, UNITED ARAB EMIRATES
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Production 3
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VFX ARTISAN Dubai, UNITED ARAB EMIRATES
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Brief Explanation
To bring to life Ghawali’s uniqueness in layering fragrance, digital posters subtly animated the individual aromas. As they moved together on the poster, the aromas created the individual profile of the user - both male and female. Digital technology thus allowed Ghawali the perfect visual analogy to demonstrate the effects upon the sense of smell.
Credits
| Mark Fiddes |
Havas |
Executive Creative Director |
| Ciaran Bonass |
Havas |
Executive Creative Director |
| Sandy Zavzavdjian |
Havas |
Associate Creative Director |
| Sumar Kumbar |
Havas |
Digital Retoucher / Graphic Designer |
| Rabah Kutteri |
Havas |
Interactive Designer |
| Gloria Abu Diwan |
Havas |
Agency Producer |