2017 Winners & Shortlists

REAWAKEN YOUR FRAGRANCE RITUAL

Client/BrandGHAWALI
Product/ServiceGHAWALI LAUNCH CAMPAIGN
EntrantHAVAS Dubai, UNITED ARAB EMIRATES
Type of EntryDigital Outdoor
CategoryDigital Billboards / Posters
Idea Creation HAVAS Dubai, UNITED ARAB EMIRATES
Media Placement HAVAS Dubai, UNITED ARAB EMIRATES
Production HAVAS Dubai, UNITED ARAB EMIRATES
Production 2 FILM PUDDING Dubai, UNITED ARAB EMIRATES
Production 3 VFX ARTISAN Dubai, UNITED ARAB EMIRATES

Brief Explanation

To bring to life Ghawali’s uniqueness in layering fragrance, digital posters subtly animated the individual aromas. As they moved together on the poster, the aromas created the individual profile of the user - both male and female. Digital technology thus allowed Ghawali the perfect visual analogy to demonstrate the effects upon the sense of smell.

Credits

Name Company Position
Mark Fiddes Havas Executive Creative Director
Ciaran Bonass Havas Executive Creative Director
Sandy Zavzavdjian Havas Associate Creative Director
Sumar Kumbar Havas Digital Retoucher / Graphic Designer
Rabah Kutteri Havas Interactive Designer
Gloria Abu Diwan Havas Agency Producer