2017 Winners & Shortlists

Brief Explanation

The Body Shop created a limited edition collection of the rarest and most endangered fragrances. 3 famous noses picked 3 scents (Nigritella, Kahaia and Swietenia) that were on the verge of extinction from 3 continents. They used headspace technology - a unique process where you draw the scent without harming nature - to extract these exotic smells. We wanted people to experience this process. We created 3 posters, crafted out of perfume testers. These specially made posters let people tear off the scent strips without harming the flower designs. We installed these posters in The Body Shop stores across Dubai. The fluttering scent strips intrigued the shopper, pulling him/her into the store. The 3 posters demonstrated the making of the 3 perfumes. Leading to a 300% increase in footfalls within the first week. 500 testers were used. 400 bottles were sold.