2017 Winners & Shortlists

Brief Explanation

We developed a unique structure with LED screens and RFID tag readers, which we placed at busy crossing directly outside GEMS school in May 2016. Thousands of key chains with embedded RFID tags, were distributed to students. When a student approached the crossing, the sensors picked up the RFID tag’s signal and alerted any on-coming driver that a student was about to cross by displaying that student’s name and asking the driver to stop for them. The sensor then followed the student as they crossed beneath the Human Crossing so that drivers could clearly see the student’s name on the screen as they passed beneath it. This simple piece of technology created an important human connection between the driver and the student. Enabling a positive behavioural change in drivers by reminding them that pedestrians are people too, each with their own name and story.