| Brand | KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
| Product/Service | WOMAN’S RIGHTS NGO |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Integrated Campaign Led by Outdoor |
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Idea Creation
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LEO BURNETT BEIRUT, LEBANON
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PR
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LEO BURNETT BEIRUT, LEBANON
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Brief Explanation
- On the Corniche, Lebanon’s most active public platform visited by people from all religions and social classes, we staged a photo shoot between a middle-aged man and a young girl no more than 11 years of age, his bride. The photo shoot was filmed along with countless reactions of outraged bystanders protesting against the act.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
| Nada Abi Saleh |
Leo Burnett Beirut |
Managing Director |
| Jo Chemali |
MS&L / Leo Burnett Beirut |
PR Manager |
| Rana Khoury |
Leo Burnett Beirut |
Creative Director |
| Jean-Georges Prince |
Leo Burnett Beirut |
Strategic Planner |
| Tala Arakji |
MS&L / Leo Burnett Beirut |
PR Planner |
| Christina Salibi |
Leo Burnett Beirut |
Senior Art Director |
| Lama Bawadi |
Leo Burnett Beirut |
Senior Copywriter |
| Rita Chammas |
MS&L / Leo Burnett Beirut |
PR & Communication Supervisor |
| Camille Medawar |
MS&L / Leo Burnett Beirut |
PR & Communication Executive |
| Roy Khachan |
Leo Burnett Beirut |
PR & Communication Executive |