Brand | VIDEOCON MOBILE |
Product/Service | VIDEOCON MOBILE |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Ambient Experiential & Immersive Digital |
Idea Creation
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Additional Company
|
REDIFFUSION Y&R Mumbai, INDIA
|
Brief Explanation
Our idea turned all of Old Delhi into a medium of communication with one special, first-of- its-kind, medium of communication: cows. Delhi has a major traffic problem. To help commuters, we created special transmitter collars for Gaaye’s (Hindi for cow, pronounced guy). Each collar had a recycled smart phone and a solar charger. Using the existing GPS capabilities of the phone we were able to track cows, follow their movements and provide updates on traffic around them to people. One application, for the collars, was created to track longitude, latitude and collect data to track the cows. The Traffic Gaaye app was created with google maps’ open API, allowing commuters to avoid a very common source of congestion, the cows themselves. Users could see where the cows were, receive tweets with traffic updates and even follow unique routes the cows used to navigate the city.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Dhruv Warrior |
Y&R Dubai |
Copywriter |
Georges Barsoum |
Y&R Dubai |
CEO |
Sam Eid |
Y&R Dubai |
Head of Production |
Khushi Rawat |
Y&R Dubai |
Agency Producer |
Prathyush Kumar |
Y&R Dubai |
Post Production Supervisor |
Dunji S Wadia |
Rediffusion Y&R Delhi |
President |
Jaideep Mahajan |
Rediffusion Y&R Delhi |
National Creative Head |
Rahul Jauhari |
Rediffusion Y&R Delhi |
Chief Creative Officer |
Kunal Gagwani |
Freelancer |
Designer |
Dhaval Desai |
Mobiiworld |
Executive Director |
Kushal Desai |
Mobiiworld |
Project Manager |
Abhishek VR |
Mobiiworld |
Lead Android Developer |
Akhil Jayram |
Mobiiworld |
Lead Android Developer |
Deepesh C |
Mobiiworld |
Lead Android Developer |
Siju S |
Mobiiworld |
Senior Web Developer |
Sunil Tandon |
Videocon Group |
Group CMO |
Punit Prakash Sinha |
Videocon Group |
Deputy Manager - Marketing |