| Brand | BATELCO |
| Product/Service | THE SMART BUS |
| Entrant | FP7/BAH Manama, BAHRAIN |
| Category | Ambient Experiential & Immersive Digital |
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Idea Creation
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FP7/BAH Manama, BAHRAIN
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Media Placement
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FP7/BAH Manama, BAHRAIN
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PR
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FP7/BAH Manama, BAHRAIN
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Production
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TALKING PICTURES Manama, BAHRAIN
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Brief Explanation
Batelco is the leading communications technology and telecom provider in the Kingdom of Bahrain. It creates mobile solutions that deliver on its brand purpose of “upgrading lives for every one, every day, through technology”.
Unfortunately, in many instances in Bahrain, school buses - that are supposed to be joyful and safe rides for children - have turned into carriers of tragic news; as children have been dying in buses.
To protect children, Batelco created THE SMART BUSES; a cutting edge IoT and ICT vehicle solution for Bahraini schools, school children and their parents, that keeps children safe and protected from the neglect and the oversight in school buses that has led to children dying unnecessarily in Bahrain.
No children have died in school buses since. 222 buses deployed. USD 1.32 million in sales. Innovation equity +49% (from 35%) vs. competition. Overall revenue +44%. Earned media = 538,000 USD.
Credits
| Ehab Lori |
FP7/BAH |
Managing Director |
| Amit Kapoor |
FP7/BAH |
Creative Director |
| Tahaab Rais |
FP7 MENA |
Regional Head of Strategic Planning / Creative Strategy Director |
| John Fayek |
FP7/BAH |
Art Director |
| Amit Kapoor |
FP7/BAH |
Copywriter |
| Umar Achraf |
FP7/BAH |
Consumer Engagement Manager |
| Raju Nelluvaya |
FP7/BAH |
Art Director |
| Mohamed Sabra |
FP7/BAH |
Senior Account Director |
| Heba Yousafali |
FP7/BAH |
Account Executive |
| Mohamed Ismail |
FP7/BAH |
Studio Manager |
| Noha Alaa |
FP7/BAH |
Media Executive |
| Talking Pictures Productions |
Talking Pictures Productions |
Production House |
| Abdulla Abuidrees |
Batelco |
Marketing Communications Senior Manager |