Brand | PROCTER & GAMBLE |
Product/Service | BONUX LAUNDRY DETERGENT |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Use of Ambient Outdoor |
Idea Creation
|
LEO BURNETT BEIRUT, LEBANON
|
Media Placement
|
LEO BURNETT BEIRUT, LEBANON
|
Brief Explanation
Throughout 2016, Lebanon experienced a garbage crisis that was made worse by the grueling summer heat. There was no escape from the stench that covered the country.
Bonux, being the brand of the people reacted to this crisis through their new 3x longer lasting scented formula. An air-conditioned transparent closet was constructed and placed in high foot traffic area of Beirut that is popular with the Bonux target. Garments were washed with Bonux and left to hang in the acclimatized closet. Passerby’s were able to step out of the sizzling summer heat and smell of garbage to cool down for a few moments and experience the new fresh scent of Bonux.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
Manal Naji |
Leo Burnett Beirut |
Creaitve Director |
Charbel Abou Jreich |
Leo Burnett Beirut |
Art Director |
Sonia Hadchiti |
Leo Burnett Beirut |
Producer |
Alex Simonian |
Leo Burnett Beirut |
Regional Account Director |
Elsa Azar |
Leo Burnett Beirut |
Account Manager |
Maria Etre |
Leo Burnett Beirut |
Copywriter |