| Brand | TOUCH BY ZAIN |
| Product/Service | ROAD SAFETY AWARENESS |
| Entrant | J. WALTER THOMPSON Doha, QATAR |
| Category | Digital Billboards / Posters |
|
Idea Creation
|
J. WALTER THOMPSON Doha, QATAR
|
Brief Explanation
touch, the leading mobile operator in Lebanon managed by Zain launched a campaign that aims to raise awareness of the dangers of texting while driving.
Research has shown that texting while driving is 6 times more dangerous than driving while intoxicated.
Credits
| Nicolas Geahchan |
J. Walter Thompson |
Regional Executive Creative Director |
| Joao Troncao |
J. Walter Thompson |
Creative Director |
| Gonzalo Ausejo |
J. Walter Thompson |
Senior Art Director |
| Raja Kanafani |
J. Walter Thompson |
Senior English Copywriter |
| Hossam Elgharably |
J. Walter Thompson |
Senior Arabic Copywriter |