2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Food
THE NO DISTRACTIONS BILLBOARD
McDONALD'S / RAMADAN
FP7/DXB Dubai UNITED ARAB EMIRATES
A02 Drinks
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
A03 Fast Moving Consumer Goods
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
THE SLEEPER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
THE POOPER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
THE GAMER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
A05 Cars & Automotive Products & Services
GORILLA & FROG
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
HUSKY & BUNNY
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
PELICAN & CANARY
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A11 Commercial Public Services
MADE FOR GAMERS
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
STONE AGE
SAUDI TELECOM COMPANY / RECHARGE CARDS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
VICTORIAN ERA
SAUDI TELECOM COMPANY / RECHARGE CARDS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
NATIVE AMERICANS
SAUDI TELECOM COMPANY / RECHARGE CARDS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
ROAM COMFORTABLY
SAUDI TELECOM COMPANY / ROAMING
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A12 Corporate Image & Sponsorship
THE TILTED POSTER
DUBAI HOLDING / SKYRUN
NOMADS Dubai UNITED ARAB EMIRATES
A13 Public Health & Safety
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A14 Public Sector & Awareness Messages
24/24/10452
LEBANESE ARMY / LEBANESE ARMY DAY
PHENOMENA Beirut LEBANON
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
SCANAD KENYA Nairobi KENYA
Short List
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
A15 Charities & Appeals
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SICK / CURED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B01 Food
FRIENDS
MARS / MALTEASERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TEXT MESSAGE
MARS / MALTEASERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FAMILY
MARS / MALTEASERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
CROC
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHARK
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
LIFELESS
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
ANGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
EVIL
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WAREWOLF TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CAVEMAN TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KONG TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B02 Drinks
THE BUBBLY FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
THE FRESH FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON