2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B07 Travel, Transport & Leisure
END THIS HELL
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
MAKE IT STOP
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
SAVE ME NOW
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
I'VE HAD ENOUGH
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
MY HEAD IS GOING TO EXPLODE
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
GET ME OUT OF HERE
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
E03 Special Build
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D02 Use of Ambient Outdoor
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
E04 Live Advertising & Events
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B10 Business Products & Services
SHARPER ARROWS
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
NOT EVERYTHING
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
PERFECT ONES
PUBLICIS ME, DUBAI / AGENCY SELF-PROMOTION
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
E05 Interactive Outdoor Experiences
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA
B13 Public Health & Safety
CUPCAKE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
ICE CREAM
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
DOUGHNUT
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
A05 Cars & Automotive Products & Services
GORILLA & FROG
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
HUSKY & BUNNY
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
PELICAN & CANARY
LAND ROVER / AUTOMOBILE
TBWA\ISTANBUL TURKEY
D02 Use of Ambient Outdoor
UNLEASHED
INFINITI Q50 / AUTOMOTIVE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E03 Special Build
UNLEASHED
INFINITI Q50 / AUTOMOTIVE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B09 Financial Products & Services
OPEN HELMETS - WOMAN
JORDAN INSURANCE COMPANY / BIKER SAFETY
Y&R AMMAN JORDAN
Short List
OPEN HELMETS - BALD
JORDAN INSURANCE COMPANY / BIKER SAFETY
Y&R AMMAN JORDAN
Short List
A15 Charities & Appeals
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B15 Charities & Appeals
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A15 Charities & Appeals
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SICK / CURED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B15 Charities & Appeals
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SICK / CURED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A15 Charities & Appeals
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D02 Use of Ambient Outdoor
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
E05 Interactive Outdoor Experiences
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
JANE
KINOKUNIYA / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
WILLIAM
KINOKUNIYA / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
CHARLES
KINOKUNIYA / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
GRACIOUS WOMAN
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
LONESOME MAN
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
AGEING MAN
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B14 Public Sector & Awareness Messages
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A11 Commercial Public Services
MADE FOR GAMERS
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D02 Use of Ambient Outdoor
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E04 Live Advertising & Events
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
E05 Interactive Outdoor Experiences
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
B07 Travel, Transport & Leisure
BEETLE
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
DOGS
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO