2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B04 Durable Consumer Goods
SUNGLASSES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
E02 Small Scale Special Solutions
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Gold
E01 Non-Standard Indoor Advertising
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
B14 Public Sector & Awareness Messages
PARLIAMENT
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
SCIENCE
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
TECHNOLOGY
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
A02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
A02 Drinks
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B02 Drinks
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B13 Public Health & Safety
BAG
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
SHOES
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
E03 Special Build
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
B07 Travel, Transport & Leisure
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B11 Commercial Public Services
ALWAYS ON GUARD
ETISALAT / SECURITY CAMERA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
E02 Small Scale Special Solutions
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
A15 Charities & Appeals
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B13 Public Health & Safety
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B01 Food
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
CROC
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHARK
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B11 Commercial Public Services
INDIA
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
PAKISTAN
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
BANGLADESH
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
D02 Use of Ambient Outdoor
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
E05 Interactive Outdoor Experiences
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
E04 Live Advertising & Events
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
A14 Public Sector & Awareness Messages
24/24/10452
LEBANESE ARMY / LEBANESE ARMY DAY
PHENOMENA Beirut LEBANON
D02 Use of Ambient Outdoor
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
E02 Small Scale Special Solutions
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES