2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A14 Public Sector & Awareness Messages
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
B14 Public Sector & Awareness Messages
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
B07 Travel, Transport & Leisure
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
D02 Use of Ambient Outdoor
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
E06 Transit
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
B08 Media & Publications
#WOMENOFCHANGE POSTERS LINA
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
#WOMENOFCHANGE POSTERS MUNA
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
#WOMENOFCHANGE POSTERS SAFIYA
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A14 Public Sector & Awareness Messages
24/24/10452
LEBANESE ARMY / LEBANESE ARMY DAY
PHENOMENA Beirut LEBANON
D02 Use of Ambient Outdoor
5 YEAR PLAN AND AD GOVERNMENT GOLDEN JUBILEE
GSEC / GOVERNMENT
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
D02 Use of Ambient Outdoor
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
E05 Interactive Outdoor Experiences
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
D03 Use of Digital Outdoor
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
C04 Ambient Experiential & Immersive Digital
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E05 Interactive Outdoor Experiences
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C04 Ambient Experiential & Immersive Digital
A REFRESHING (VIRTUAL) REALITY
MONDELÉZ INTERNATIONAL / TRIDENT
MEDIAVEST|SPARK Beirut LEBANON
B11 Commercial Public Services
ADULT DIAPERS
BATELCO / CONTACTLESS MOBILE PAYMENT
FP7/BAH Manama BAHRAIN
B04 Durable Consumer Goods
AGED WAX
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
AGEING MAN
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B11 Commercial Public Services
ALWAYS ON GUARD
ETISALAT / SECURITY CAMERA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
E04 Live Advertising & Events
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
B07 Travel, Transport & Leisure
AMSTERDAM
TAJAWAL / TRAVEL AND HOTEL BOOKING
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B01 Food
ANGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B05 Cars & Automotive Products & Services
ANGRY BULL
HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
B11 Commercial Public Services
ANTRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
A02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B02 Drinks
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
D01 Use of Adapted Billboards / Posters
ARAB SAFETY WEEK
FUCHS SUDAN / LUBRICANT
CREATIVE GORILLA Khartoum SUDAN
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B05 Cars & Automotive Products & Services
BACK HOME
MERCEDES / MERCEDES SL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B04 Durable Consumer Goods
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
B13 Public Health & Safety
BAG
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
B11 Commercial Public Services
BANGLADESH
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
B01 Food
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B07 Travel, Transport & Leisure
BEETLE
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
B03 Fast Moving Consumer Goods
BEG
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
E02 Small Scale Special Solutions
BIDAYA BIRDHOUSE
BIDAYA HOME FINANCE / HOME FINANCE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
B14 Public Sector & Awareness Messages
BLUE
CDLL / REHABILITATION CENTER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
E05 Interactive Outdoor Experiences
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
E05 Interactive Outdoor Experiences
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
B14 Public Sector & Awareness Messages
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BROWN
CDLL / REHABILITATION CENTER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
BULLY
McDONALD'S / MCCAFE
Y&R DUBAI UNITED ARAB EMIRATES
B13 Public Health & Safety
BUPA BREAST CANCER AWARENESS
BUPA / HEALTHCARE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
BUPA BREAST CANCER AWARENESS
BUPA / HEALTHCARE
LEO BURNETT DUBAI UNITED ARAB EMIRATES