|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A02 Drinks
|
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
|
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A13 Public Health & Safety
|
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A14 Public Sector & Awareness Messages
|
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT |
SCANAD KENYA Nairobi |
KENYA |
Short List |
|
A15 Charities & Appeals
|
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B01 Food
|
LIFELESS
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
ANGRY
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
BEAR
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
CROC
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
SHARK
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B02 Drinks
|
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
B04 Durable Consumer Goods
|
SUNGLASSES
THE CARTEL / THE CARTEL |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Grand Prix
|
BAG
THE CARTEL / THE CARTEL |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Grand Prix
|
MAKE UP
THE CARTEL / THE CARTEL |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Grand Prix
|
SHOES
THE CARTEL / THE CARTEL |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Grand Prix
|
|
B05 Cars & Automotive Products & Services
|
YOUR BABY IS UGLY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM |
IMPACT & ECHO BBDO Kuwait City |
KUWAIT |
Short List |
DOG
MERCEDES / MERCEDES E-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
TREE
MERCEDES / MERCEDES E-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
KID
MERCEDES / MERCEDES E-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
FLOODS
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List |
|
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
|
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
B07 Travel, Transport & Leisure
|
SURFING
EMIRATES GROUP / DNATA TRAVEL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
DIVING
EMIRATES GROUP / DNATA TRAVEL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B09 Financial Products & Services
|
OPEN HELMETS - WOMAN
JORDAN INSURANCE COMPANY / BIKER SAFETY |
Y&R AMMAN |
JORDAN |
Short List |
OPEN HELMETS - BALD
JORDAN INSURANCE COMPANY / BIKER SAFETY |
Y&R AMMAN |
JORDAN |
Short List |
|
B11 Commercial Public Services
|
YOGA
BATELCO / SIMSIM PREPAID |
FP7/BAH Manama |
BAHRAIN |
Short List |
PAINTER
BATELCO / SIMSIM PREPAID |
FP7/BAH Manama |
BAHRAIN |
Short List |
ALWAYS ON GUARD
ETISALAT / SECURITY CAMERA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
RATRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Short List |
ANTRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Short List |
COCKRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
B13 Public Health & Safety
|
BAG
VOLVO / SEAT BELTS |
MEMAC OGILVY & MATHER Doha |
QATAR |
Silver
|
SHOES
VOLVO / SEAT BELTS |
MEMAC OGILVY & MATHER Doha |
QATAR |
Silver
|
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B14 Public Sector & Awareness Messages
|
THE LEARNED MAN
FACEBLIND.ORG / FACEBLIND.ORG |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List |
PARLIAMENT
UN WOMEN / UN WOMEN |
DDB DUBAI |
UNITED ARAB EMIRATES |
Gold
|
SCIENCE
UN WOMEN / UN WOMEN |
DDB DUBAI |
UNITED ARAB EMIRATES |
Gold
|
TECHNOLOGY
UN WOMEN / UN WOMEN |
DDB DUBAI |
UNITED ARAB EMIRATES |
Gold
|
|
B15 Charities & Appeals
|
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT |
SCANAD KENYA Nairobi |
KENYA |
Short List |
|
C04 Ambient Experiential & Immersive Digital
|
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List |
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D01 Use of Adapted Billboards / Posters
|
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS |
TEAM/Y&R Dubai |
UNITED ARAB EMIRATES |
Short List |
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D02 Use of Ambient Outdoor
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
SWITCHED ON
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
E01 Non-Standard Indoor Advertising
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
E02 Small Scale Special Solutions
|
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Gold
|
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
E03 Special Build
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Bronze
|
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS |
TEAM/Y&R Dubai |
UNITED ARAB EMIRATES |
Short List |
SWITCHED ON
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
E05 Interactive Outdoor Experiences
|
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
PINBALL CRICKET
PEPSI / PEPSI |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
|
F01 Integrated Campaign Led by Outdoor
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |