2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
G02 Branded Tech Offline
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN TALKING PICTURES Manama BAHRAIN
E03 Innovative Use of Social or Community
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN
H01 Integrated Multi-Platform Campaign (Online & Offline)
FINDING MIGO
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT A-FILMS CAIRO EGYPT
D02 Interactive Video
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
E05 Co-Creation & User Generated Content
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT
E05 Co-Creation & User Generated Content
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT THE FILM MARSHALS Cairo EGYPT
D01 Social Video
POND'S EXPRESSIONS CAMPAIGN
UNILEVER / POND'S AGE MIRACLE CREAM
DIGITAL REPUBLIC Cairo EGYPT DIGITAL REPUBLIC Cairo EGYPT
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I01 User Experience (UX)
PHARMACY COPY
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I03 Storytelling
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I04 Innovative Use of Technology
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
D01 Social Video
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE
LEO BURNETT JORDAN Amman JORDAN FLUID PRODUCTIONS Amman JORDAN
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS Amman JORDAN
E02 Social Purpose
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
D01 Social Video
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
Bronze
G01 Branded Tech Online
SAFARICOM WIDGETS
SAFARICOM / WEBSITE WIDGET
SQUAD DIGITAL Nairobi KENYA
D01 Social Video
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA ENOS OLIK PRODUCTIONS Nairobi KENYA
C01 Online Ad
KCB MBENKI
KCB GROUP / MBENKI GSP
SQUAD DIGITAL Nairobi KENYA SQUAD DIGITAL Nairobi KENYA
D01 Social Video
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E01 Social Consumer or B2B
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E03 Innovative Use of Social or Community
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
A06 Charities, Public Health & Safety, Public Awareness Messages
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
E02 Social Purpose
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
F01 Branded Games
KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS
MEDIAVEST|SPARK Beirut LEBANON
D04 Other Video
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
C01 Online Ad
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
D01 Social Video
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
E02 Social Purpose
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
B02 Microsites
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
I03 Storytelling
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
E02 Social Purpose
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
D01 Social Video
CUP HALF FULL
UNILEVER MASHREK / LIPTON TEA
PIMO Beirut LEBANON ECSTASY LABS Beirut LEBANON
E03 Innovative Use of Social or Community
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
D01 Social Video
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
E02 Social Purpose
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
D01 Social Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
I03 Storytelling
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
D04 Other Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
E03 Innovative Use of Social or Community
WE'RE ALL EMIRATIS
BAHRI / UAE NATIONAL DAY
HMZAH Riyadh SAUDI ARABIA
D02 Interactive Video
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
E02 Social Purpose
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA