2017 Winners & Shortlists

WHY SAY NO?
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA

SAUDI ARABIA

QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

FASHION BONDING
MAX FASHION / FASHION RETAIL

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION

JORDAN

MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY

LEBANON

DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE

SAUDI ARABIA

UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE

SAUDI ARABIA

THE HAMMAM FIGHTER
ORANGE / 4G SERVICES

TUNISIA

TUNISIA

PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING

TURKEY

GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY

JORDAN

BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH

LEBANON

LEBANON

WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL

SAUDI ARABIA

SAUDI ARABIA

SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO

SAUDI ARABIA

THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN

KUWAIT

KUWAIT

UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE

SAUDI ARABIA

ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING

TURKEY

NG CHEVROLET MALIBU
CHEVROLET / CHEVROLET MALIBU 2017

UNITED ARAB EMIRATES

MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY

LEBANON

SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY

UNITED ARAB EMIRATES

GYM IS EVERYWHERE
REEBOK / REEBOK BRAND

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO

SAUDI ARABIA

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING

TURKEY

REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS

UNITED ARAB EMIRATES

PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE

UNITED ARAB EMIRATES

PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING

UNITED ARAB EMIRATES

CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES

UNITED ARAB EMIRATES

KCB MBENKI
KCB GROUP / MBENKI GSP

KENYA

KENYA

NEWSWORTHY BOOKS
JARIR / BOOKS

SAUDI ARABIA

BOOST X
ADIDAS / RUNNING SHOES

LEBANON

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING

TURKEY

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING

TURKEY

TURKEY

Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL

UNITED ARAB EMIRATES

THE NETHERLANDS
UNITED ARAB EMIRATES

THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER

UNITED ARAB EMIRATES

LEBANON

THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER

UNITED ARAB EMIRATES

LEBANON

ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN

LEBANON

LEBANON

SURFING
EMIRATES GROUP / DNATA TRAVEL

UNITED ARAB EMIRATES

LEBANON

YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL

UNITED ARAB EMIRATES

LEBANON

ROLAND GARROS
EMIRATES GROUP / DNATA TRAVEL

UNITED ARAB EMIRATES

LEBANON

OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL

UNITED ARAB EMIRATES

LEBANON

GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND

KENYA

KENYA

NESCAFE CAPPUCCINO ITALIANO YOU CAN'T FAKE ITALIAN
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

CUP HALF FULL
UNILEVER MASHREK / LIPTON TEA

LEBANON

LEBANON

THE ALUMINIUM SAUNA
JOTUN POWDER COATINGS / THE WOODSPIRATION COLLECTION

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES