2017 Winners & Shortlists

WHY SAY NO?
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA

SAUDI ARABIA

FASHION BONDING
MAX FASHION / FASHION RETAIL

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE

SAUDI ARABIA

TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION

JORDAN

MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY

LEBANON

PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

THE HAMMAM FIGHTER
ORANGE / 4G SERVICES

TUNISIA

TUNISIA

ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING

TURKEY

UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE

SAUDI ARABIA

GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH

LEBANON

LEBANON

THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN

KUWAIT

KUWAIT

WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL

SAUDI ARABIA

SAUDI ARABIA

SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO

SAUDI ARABIA

LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY

JORDAN

ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING

TURKEY

UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE

SAUDI ARABIA

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING

TURKEY

GYM IS EVERYWHERE
REEBOK / REEBOK BRAND

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO

SAUDI ARABIA

MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY

LEBANON

SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY

UNITED ARAB EMIRATES

NG CHEVROLET MALIBU
CHEVROLET / CHEVROLET MALIBU 2017

UNITED ARAB EMIRATES

PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE

UNITED ARAB EMIRATES

PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING

UNITED ARAB EMIRATES

REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS

UNITED ARAB EMIRATES

CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES

UNITED ARAB EMIRATES

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING

TURKEY

TURKEY

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING

TURKEY

NEWSWORTHY BOOKS
JARIR / BOOKS

SAUDI ARABIA

BOOST X
ADIDAS / RUNNING SHOES

LEBANON

KCB MBENKI
KCB GROUP / MBENKI GSP

KENYA

KENYA

LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO

LEBANON

HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY

UNITED ARAB EMIRATES

GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY

TURKEY

TURKEY

CUP HALF FULL
UNILEVER MASHREK / LIPTON TEA

LEBANON

LEBANON

NESCAFE CAPPUCCINO ITALIANO YOU CAN'T FAKE ITALIAN
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT

PAKISTAN

PAKISTAN

Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL

UNITED ARAB EMIRATES

THE NETHERLANDS
UNITED ARAB EMIRATES

THE INTERVIEW
MASTERCARD / ATLANTIS PROMOTION

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

VALUE OF TIME
CITIBANK / BRAND CAMPAIGN

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA

KUWAIT

KUWAIT

GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND

KENYA

KENYA

POND'S EXPRESSIONS CAMPAIGN
UNILEVER / POND'S AGE MIRACLE CREAM

EGYPT

EGYPT

CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP

UNITED ARAB EMIRATES

UNITED ARAB EMIRATES

THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK

SAUDI ARABIA

SAUDI ARABIA