2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E01 Social Consumer or B2B
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B02 Microsites
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
G01 Branded Tech Online
SAFARICOM WIDGETS
SAFARICOM / WEBSITE WIDGET
SQUAD DIGITAL Nairobi KENYA
E05 Co-Creation & User Generated Content
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
D03 Webisodes / Series
MAGGI DIARIES SERIES 1 - MAKING A DIFFERENCE FOR GENERATIONS
NESTLÉ MIDDLE EAST / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA Istanbul TURKEY
D02 Interactive Video
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
E03 Innovative Use of Social or Community
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
A05 Financial & Business Products & Services, Commercial Public Services
PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT
DIGITAL APE Dubai UNITED ARAB EMIRATES DIGITAL APE Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
WHY SAY NO?
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
I03 Storytelling
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
D04 Other Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
I02 Overall Aesthetic Design
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY Dubai UNITED ARAB EMIRATES
B03 Web Service / App
PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE
DIGITASLBi Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
E02 Social Purpose
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
G02 Branded Tech Offline
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
C01 Online Ad
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D01 Social Video
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
F01 Branded Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Gold
A05 Financial & Business Products & Services, Commercial Public Services
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Bronze
G02 Branded Tech Offline
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
Bronze
B01 Websites
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B03 Web Service / App
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
I02 Overall Aesthetic Design
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
D01 Social Video
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E02 Social Purpose
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA Istanbul TURKEY
Short List
A06 Charities, Public Health & Safety, Public Awareness Messages
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY JAGUAR PROJECTS Istanbul TURKEY
D03 Webisodes / Series
MAGGI DIARIES SERIES 2 - PASSING ON TRADITIONS
NESTLÉ MIDDLE EAST / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
F01 Branded Games
KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS
MEDIAVEST|SPARK Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
E01 Social Consumer or B2B
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
E05 Co-Creation & User Generated Content
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
B02 Microsites
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE Dubai UNITED ARAB EMIRATES
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
D02 Interactive Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D04 Other Video
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
I03 Storytelling
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES