2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
I04 Innovative Use of Technology
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
H01 Integrated Multi-Platform Campaign (Online & Offline)
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D02 Interactive Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
I03 Storytelling
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
A05 Financial & Business Products & Services, Commercial Public Services
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B02 Microsites
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D01 Social Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
I03 Storytelling
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
D04 Other Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
H01 Integrated Multi-Platform Campaign (Online & Offline)
FINDING MIGO
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT A-FILMS CAIRO EGYPT
D01 Social Video
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E01 Social Consumer or B2B
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E03 Innovative Use of Social or Community
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
A06 Charities, Public Health & Safety, Public Awareness Messages
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
D04 Other Video
BAUME ET MERCIER CAPTURES CHINESE TOURISTS
BAUME ET MERCIER / CHINESE TARGETING
BLUE 449 Dubai UNITED ARAB EMIRATES
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
D02 Interactive Video
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
G02 Branded Tech Offline
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
I04 Innovative Use of Technology
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
B02 Microsites
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
D01 Social Video
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
I01 User Experience (UX)
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
B02 Microsites
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE Dubai UNITED ARAB EMIRATES
D01 Social Video
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE Dubai UNITED ARAB EMIRATES
C01 Online Ad
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
E03 Innovative Use of Social or Community
CARX
CHEVROLET / THE 2017 MALIBU LTZ
COMMONWEALTH Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE
COMMONWEALTH Dubai UNITED ARAB EMIRATES
A05 Financial & Business Products & Services, Commercial Public Services
PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT
DIGITAL APE Dubai UNITED ARAB EMIRATES DIGITAL APE Dubai UNITED ARAB EMIRATES
D01 Social Video
POND'S EXPRESSIONS CAMPAIGN
UNILEVER / POND'S AGE MIRACLE CREAM
DIGITAL REPUBLIC Cairo EGYPT DIGITAL REPUBLIC Cairo EGYPT
E05 Co-Creation & User Generated Content
FUELING SOCIAL
PANZANI / PANZANI PASTA AND SAUCES
DIGITASLBi Dubai UNITED ARAB EMIRATES
B03 Web Service / App
PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE
DIGITASLBi Dubai UNITED ARAB EMIRATES
D01 Social Video
THE INTERVIEW
MASTERCARD / ATLANTIS PROMOTION
DIGITASLBi Dubai UNITED ARAB EMIRATES LEAP COLLECTIVE Abu Dhabi UNITED ARAB EMIRATES
B03 Web Service / App
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
G02 Branded Tech Offline
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN TALKING PICTURES Manama BAHRAIN
E03 Innovative Use of Social or Community
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN
A06 Charities, Public Health & Safety, Public Awareness Messages
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
E02 Social Purpose
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
D02 Interactive Video
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
E05 Co-Creation & User Generated Content
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
E02 Social Purpose
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E03 Innovative Use of Social or Community
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
G02 Branded Tech Offline
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES