2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Financial & Business Products & Services, Commercial Public Services
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Bronze
F01 Branded Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Gold
A06 Charities, Public Health & Safety, Public Awareness Messages
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E03 Innovative Use of Social or Community
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
A01 Fast Moving Consumer Goods
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D01 Social Video
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E01 Social Consumer or B2B
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E03 Innovative Use of Social or Community
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E02 Social Purpose
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E04 Influencer / Talent
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E02 Social Purpose
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E03 Innovative Use of Social or Community
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
D01 Social Video
THE INTERVIEW
MASTERCARD / ATLANTIS PROMOTION
DIGITASLBi Dubai UNITED ARAB EMIRATES LEAP COLLECTIVE Abu Dhabi UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS Amman JORDAN
E04 Influencer / Talent
FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE
COMMONWEALTH Dubai UNITED ARAB EMIRATES
D01 Social Video
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
I04 Innovative Use of Technology
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
H01 Integrated Multi-Platform Campaign (Online & Offline)
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D02 Interactive Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
I03 Storytelling
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
A05 Financial & Business Products & Services, Commercial Public Services
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B02 Microsites
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E03 Innovative Use of Social or Community
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D01 Social Video
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
D04 Other Video
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
I03 Storytelling
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
E02 Social Purpose
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
D01 Social Video
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
E02 Social Purpose
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
D01 Social Video
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
E02 Social Purpose
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
Bronze
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
D02 Interactive Video
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
G02 Branded Tech Offline
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
I04 Innovative Use of Technology
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
B02 Microsites
NG CHEVROLET MALIBU
CHEVROLET / CHEVROLET MALIBU 2017
MRM//McCANN Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I01 User Experience (UX)
PHARMACY COPY
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I03 Storytelling
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I04 Innovative Use of Technology
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT