2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Charities, Public Health & Safety, Public Awareness Messages
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E03 Innovative Use of Social or Community
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
C01 Online Ad
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
B02 Microsites
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
I03 Storytelling
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
D01 Social Video
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E01 Social Consumer or B2B
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E03 Innovative Use of Social or Community
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
I04 Innovative Use of Technology
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
H01 Integrated Multi-Platform Campaign (Online & Offline)
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D02 Interactive Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
I03 Storytelling
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
A05 Financial & Business Products & Services, Commercial Public Services
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B02 Microsites
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D01 Social Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E02 Social Purpose
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E02 Social Purpose
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E04 Influencer / Talent
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
A01 Fast Moving Consumer Goods
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
D02 Interactive Video
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
G02 Branded Tech Offline
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
I04 Innovative Use of Technology
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
B02 Microsites
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
D01 Social Video
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
I01 User Experience (UX)
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA Istanbul TURKEY
D01 Social Video
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA Istanbul TURKEY
E02 Social Purpose
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA Istanbul TURKEY
Short List
E03 Innovative Use of Social or Community
WE'RE ALL EMIRATIS
BAHRI / UAE NATIONAL DAY
HMZAH Riyadh SAUDI ARABIA
G02 Branded Tech Offline
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN TALKING PICTURES Manama BAHRAIN
E03 Innovative Use of Social or Community
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN
D04 Other Video
BAUME ET MERCIER CAPTURES CHINESE TOURISTS
BAUME ET MERCIER / CHINESE TARGETING
BLUE 449 Dubai UNITED ARAB EMIRATES
D01 Social Video
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS Amman JORDAN
B02 Microsites
NG CHEVROLET MALIBU
CHEVROLET / CHEVROLET MALIBU 2017
MRM//McCANN Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
CARX
CHEVROLET / THE 2017 MALIBU LTZ
COMMONWEALTH Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE
COMMONWEALTH Dubai UNITED ARAB EMIRATES
D01 Social Video
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
D04 Other Video
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
I03 Storytelling
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
D01 Social Video
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Gold